Founding GTM Engineer at EQL Tech, San Francisco, United States

Founding GTM Engineer role at a Series A fintech/edtech startup focused on building infrastructure for Education Savings Accounts, emphasizing engineering-driven go-to-market strategies to scale from hundreds to tens of thousands of users through community-led growth.

Key Responsibilities

• Engineer acquisition loops by building compounding, community-led flywheels via homeschool co-ops, education pods, and micro-influencers.
• Engage directly with families to understand trust and adoption drivers, translating insights into actionable GTM decisions.
• Instrument funnels, establish feedback loops, and perform precise analysis of cohort and retention curves.
• Own the onboarding funnel to achieve a 500-account target and support further scaling.

Qualifications

• Academic background from a premier institution such as Stanford, Harvard, Wharton, or MIT Sloan.
• 3–6 years of experience in consumer growth or GTM operations at a high-growth company like Duolingo, Chime, or ClassDojo.
• Expertise in funnel analysis and cohort modeling with a data-centric approach.
• Strong field orientation, valuing in-person interactions and ground-level work at events and home visits.
• Alignment with the mission of family autonomy in education and understanding of trust dynamics in education spending.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary ranging from $120,000 to $170,000 per year, based on experience.
• Generous founding equity stake.
• Backing from $16M raised from top-tier VCs and angels.
• Relocation support to San Francisco, CA, or Phoenix, AZ.
• Comprehensive visa sponsorship if needed.
• Opportunity for unmatched impact in reshaping the $900B US public education budget for parental control.