Growth Marketing Manager - SaaS Subscriptions at TP-Link Systems Inc., Irvine, United States

The Growth Marketing Manager for Subscriptions at TP-Link Systems Inc. will spearhead initiatives to boost subscription services for consumer electronics, emphasizing customer acquisition, engagement, retention, and revenue expansion using data-informed approaches.

Key Responsibilities

• Formulate and implement subscription growth plans centered on acquisition, engagement, and retention.
• Oversee the full subscription lifecycle, including activation, onboarding, conversion, retention, and growth.
• Direct lifecycle marketing through channels like in-app messages, email, push notifications, and others.
• Partner with product, marketing, and sales teams to synchronize growth efforts with product plans and customer requirements.
• Evaluate customer data and metrics to pinpoint growth opportunities and enhancements.
• Spearhead targeted campaigns to elevate subscription conversions.
• Guide pricing and packaging to optimize revenue and satisfaction.
• Track industry trends in SaaS, subscriptions, and smart home tech, applying insights to strategies.
• Oversee partnerships to broaden subscription adoption.
• Establish, monitor, and report key metrics such as conversion rates, churn, ARPU, LTV, and cohort analysis.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field.
• At least 5 years in subscription growth or SaaS marketing, preferably in tech, mobile, or hardware sectors.
• Demonstrated success in advancing subscriptions via onboarding improvements, lifecycle interactions, and conversion efforts.
• Robust analytical abilities with practical use of data for testing and decisions.
• Capacity to derive insights from incomplete or evolving data across devices, apps, and systems.
• Strong communication and teamwork skills for cross-functional collaboration.
• Deep knowledge of subscription models and software value progression.
• Experience with subscription platforms, CRM, marketing automation, and analytics tools.

Education

Bachelor’s Degree

Benefits And Growth

• Annual salary of $140,000 - $165,000
• Comprehensive medical, dental, and vision coverage (partial for dependents)
• 401k contributions
• 15 days of vacation accrual
• 11 paid holidays
• Bi-annual salary adjustments
• Health and wellness perks, including complimentary gym access
• Quarterly team-building activities