Mobile Growth Manager - Freemium to Subscription Conversion at TP-Link Systems Inc., Irvine, US

TP-Link seeks a Mobile Growth Manager to boost subscription uptake for TapoCare, KasaCare, and HomeShield by transforming free mobile app users into paying subscribers via targeted lifecycle marketing and analytics-driven tactics in a collaborative environment with product and engineering teams.

Key Responsibilities

• Develop and implement strategies for converting freemium app users to paid subscribers, including upgrade paths, behavioral triggers, and premium feature presentations
• Design comprehensive lifecycle marketing programs using in-app messages, push notifications, upgrade prompts, feature campaigns, and email integrations, while partnering with product teams for app implementations
• Lead experimentation efforts to enhance subscription metrics through paywall tests, free trials, feature positioning, and pricing variations, including A/B testing and result analysis
• Create initiatives to boost subscriber retention, feature utilization, renewal rates, and overall customer value
• Track and interpret performance indicators such as subscription rates, trial conversions, churn, ARPU, and LTV to inform growth strategies

Qualifications

• Bachelor’s degree in Business, Marketing, or related field
• At least 5 years in growth, lifecycle, or mobile app marketing
• Hands-on experience with freemium or subscription models
• Proven track record in user monetization for mobile or digital platforms
• Familiarity with lifecycle tools like Braze, Amplitude, Mixpanel, Firebase, Iterable, or Customer.io (preferred)
• Expertise in A/B testing and experimentation programs (preferred)
• Background in consumer tech, smart home/IoT, mobile apps, SaaS, streaming, or connected devices (ideal)

Education

Bachelor’s Degree

Benefits And Growth

• Annual salary of $140,000 - $165,000
• Comprehensive medical, dental, and vision coverage (full for employee, partial for dependents)
• 401k contributions
• 15 days of vacation accrual
• 11 paid holidays
• Bi-annual salary reviews
• Wellness perks including free gym membership
• Quarterly team-building activities