Growth Marketing Manager - Mobile App at TP-Link Systems Inc., Irvine, United States - 20 Mar

TP-Link Systems Inc. place Irvine, United States
Posted 20 March 2026
home_workFull-time schoolSenior

The Growth Marketing Manager will spearhead subscription growth initiatives for TP-Link’s mobile apps, focusing on converting free users to paid subscribers through in-app lifecycle marketing, user segmentation, and data-driven optimizations.

Key Responsibilities

  • Lead the strategy for converting freemium users to paid across mobile applications
  • Create and implement lifecycle marketing campaigns using in-app messages, push notifications, and emails
  • Develop user segmentation based on behavior, device usage, and engagement
  • Enhance onboarding processes, upgrade prompts, and paywall communications to boost conversions
  • Conduct experiments to elevate trial activations, conversions, retention rates, and lifetime value
  • Examine user paths to pinpoint and address funnel drop-offs
  • Collaborate with product, engineering, and analytics teams to deploy and expand growth efforts

Qualifications

  • Bachelor’s degree in Business, Marketing, or related field
  • At least 5 years in growth marketing, lifecycle marketing, or mobile app growth
  • Background with freemium or subscription products
  • Proven success in turning existing users into paid subscribers
  • Experience with mobile apps or digital platforms
  • Ability to achieve quantifiable growth results
  • Familiarity with lifecycle marketing and analytics tools like Braze, Amplitude, Mixpanel, Firebase, Iterable, or Customer.io
  • Skills in A/B testing and experimentation
  • Comfort with cross-functional partnerships involving product, engineering, and analytics
  • Analytical approach using data for decision-making

Education

Bachelor’s Degree

Benefits And Growth

  • Annual salary between $140,000 and $165,000
  • Comprehensive medical, dental, and vision coverage, fully paid for employees and partial for dependents
  • 401k contributions
  • 15 days of accrued vacation
  • 11 paid holidays
  • Bi-annual salary reviews
  • Health and wellness perks including free gym membership
  • Quarterly team-building activities