Growth Marketing Manager at Workable, Boston, United States

Join Workable’s marketing team as a Growth Marketing Manager, driving demand generation and lifecycle marketing strategies for a leading B2B HR software platform to fuel business expansion and customer engagement.

Key Responsibilities

• Develop and lead demand generation programs across channels like email, nurture sequences, and webinars to produce qualified leads.
• Provide strategic guidance and execution for industry-specific verticals, monitoring market trends and landscapes.
• Own and optimize lifecycle marketing workflows, including lead nurturing, post-conversion journeys, onboarding, and upsell/expansion campaigns to boost engagement and conversions.
• Collaborate with Sales and Marketing Operations to measure, report, and optimize demand generation performance for pipeline impact.
• Build and scale industry/vertical segmentation for targeted campaigns aligned with business goals.
• Run account-based marketing (ABM) campaigns to support vertical-specific growth.
• Write compelling content for demand generation and lifecycle marketing, such as emails, nurture materials, and webinar scripts.
• Conduct market research and deliver reports and insights to Sales and Marketing teams.
• Guide cross-functional initiatives, partnering with Sales on ideal customer profiles, segmentation, and pipeline objectives, without direct team management.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of marketing experience, with 3+ years in demand generation at a B2B SaaS company.
• Experience developing and leading demand generation programs across email, nurture sequences, and webinars.
• Proven ability to own and optimize lifecycle marketing workflows, including lead nurturing, post-conversion journeys, onboarding touchpoints, and upsell/expansion campaigns.
• Experience building and scaling industry/vertical segmentation for campaigns.
• Ability to measure and report on demand generation performance, including MQL-to-SQL conversion and pipeline impact.
• Experience partnering with Sales on ICP/segmentation and pipeline goals.
• Ability to conduct market research and deliver written reports/insights to Sales and Marketing teams.
• Authorized to work in the United States.
• Ability to travel up to 15% for conferences and events.
• Able to work a fixed hybrid schedule with 4 days in-office and Wednesdays work-from-home.
• Hands-on proficiency with Salesforce for CRM and reporting (preferred).
• Hands-on proficiency with HubSpot for email marketing and marketing operations (preferred).

Education

Bachelor’s Degree

Benefits And Growth

• Competitive base salary of $90,000–$95,000 annually, plus performance-based bonus.
• Comprehensive health insurance plan covering dependents.
• Flexible hybrid work model: one day work-from-home and four days in-office.
• Top-tier tools including Apple equipment and latest productivity software.
• Mobile data plan for connectivity.
• Fresh, tasty office food to support productivity.
• Generous PTO policy for relaxation and recharge.