Regional Growth Marketing Manager at Igloo, Singapore City, Singapore

Spearhead enterprise-level growth and marketing initiatives for an innovative insurtech company, integrating B2B expertise with digital strategies to enhance partnerships, sales pipelines, and expansion in multiple markets.

Key Responsibilities

• Create and implement a comprehensive regional growth marketing plan that aligns with business and product objectives.
• Develop detailed yearly and quarterly marketing strategies featuring defined performance indicators linked to sales leads, income, and territorial growth.
• Collaborate with regional executives to identify key priorities and distribute resources optimally.
• Direct B2B lead generation efforts to build high-quality prospects for major collaborations and technology platforms.
• Craft multifaceted campaigns using digital channels, content, events, and alliances to facilitate extended sales processes.
• Apply targeted account-based marketing approaches for key partners and large-scale clients.
• Manage SEO and performance marketing efforts emphasizing efficient customer acquisition and strong return on investment.
• Set up CRM systems and customer journey marketing structures to facilitate lead development and loyalty.
• Continuously refine channel results via evidence-based testing.
• Work alongside product and sales groups to define market positioning, communication, and launch tactics.
• Oversee regional product introductions and equip sales personnel with essential promotional materials.
• Maintain uniform branding and messaging consistency throughout various regions.
• Construct advanced analytics tools and visualizations to monitor marketing impact.
• Define operational protocols and oversight mechanisms fitting a multinational setup.
• Leverage analytics and observations to inform tactical choices and enhancements.
• Coordinate with diverse teams in product, sales, and local operations.
• Oversee external agencies and international partners for superior campaign delivery.
• Guide and develop staff to cultivate an effective marketing team environment.

Qualifications

• Over 8-10 years in B2B marketing, growth initiatives, digital campaigns, and product promotion.
• Established success in executing effective large-scale B2B marketing efforts in dynamic settings.
• Background in both global firms and emerging companies, balancing formal procedures with flexible operations.
• Advanced knowledge in lead generation, search engine optimization, performance advertising, customer relationship management, and product strategies.
• Robust analytical abilities, utilizing data metrics for key decision-making.
• Proven leadership to manage priorities in intricate regional projects.
• Superior skills in engaging stakeholders and clear communication.
• Analytical mindset paired with an innovative growth perspective.
• Proactive individual with practical implementation background.

Education

Bachelor’s Degree