Marketing Manager (Growth & E-Commerce) at Love, Bonito, Singapore City, Singapore - 21 Apr

Lead the commercial growth strategy for a leading Southeast Asian womenswear brand, overseeing e-commerce revenue, customer acquisition, conversion rates, and retention across multiple markets to drive overall business performance.

Key Responsibilities

• Develop and manage paid media strategies focused on customer acquisition and cost efficiency across channels and markets
• Oversee paid media budgets, optimizing allocations based on real-time performance data
• Direct the paid media team and external agencies with defined objectives and KPIs
• Enhance SEO as a key organic channel to support acquisition efforts
• Design and implement comprehensive CRM strategies including segmentation, lifecycle management, loyalty programs, and multi-channel communications
• Boost repeat purchase rates and customer lifetime value while integrating CRM with broader campaigns
• Monitor and report on CRM’s revenue impact on a weekly basis
• Manage e-commerce revenue and full P&L responsibilities across all markets
• Optimize conversion rates on websites and apps through targeted initiatives
• Guide the e-commerce and marketplace teams and collaborate with technology on product roadmaps
• Maintain and optimize the marketing technology stack for commercial efficiency
• Implement automation in CRM, reporting, and segmentation to streamline operations
• Promote AI integration within the team and evaluate new martech tools for measurable results
• Ensure seamless integration across acquisition, conversion, and retention functions
• Create unified analytics for the commercial funnel to inform rapid decision-making
• Foster a culture of testing with structured experiments and data-driven insights

Qualifications

• 6-10 years of experience in growth, e-commerce, or performance marketing with direct revenue and P&L accountability
• Demonstrated expertise in full-funnel management including paid acquisition, conversion optimization, and CRM
• Essential experience handling e-commerce P&L, including margins, returns, and fulfillment costs
• Advanced analytical skills for building models, dashboard management, and data-informed decisions
• Proficiency in modern martech tools and active application of AI for operational efficiency
• Preference for Southeast Asia market knowledge and background in consumer or fashion sectors
• Ability to view the full funnel holistically and make swift reallocation decisions based on performance
• Skill in creating dynamic, transparent forecasts while proactively identifying risks

Education

Bachelor’s Degree

Benefits And Growth

• Contribute to building a globally competitive Asian brand with high standards of purpose and excellence
• Engage in a dynamic, fast-paced environment that encourages rapid learning and professional stretching
• Thrive in a collaborative culture emphasizing empathy, individuality, and trust over hierarchy