Senior Marketing Executive at Universal Business Team, Reading, United Kingdom

A proactive Senior Marketing Executive is needed for a growing professional services firm in the packaging consumables industry to lead strategic marketing efforts, manage lead generation via CRM, execute digital campaigns, and contribute to expanding market presence.

Key Responsibilities

• Develop and implement marketing strategies in line with the company’s 3-5 year business plan
• Cultivate and engage warm leads using CRM tools to enhance interactions
• Research and acquire new key prospects in existing and developing industry segments
• Manage HubSpot platform enhancements, including automation, lead scoring, and content analytics
• Design and launch product- and service-oriented digital marketing initiatives
• Coordinate with external agencies and creative collaborators for effective project delivery
• Direct website updates, monitoring, and ongoing enhancements
• Assist in establishing and implementing marketing for an emerging sector
• Track, evaluate, and report on marketing campaign effectiveness with emphasis on return on investment

Qualifications

• At least 3 years in a practical marketing position, preferably in products or consumables sectors
• Comprehensive knowledge of digital, content, campaign, and CRM marketing practices
• Proficiency in utilizing HubSpot for optimal performance
• Proven track record in executing digital campaigns for products or services
• Ability to oversee relationships with external agencies and vendors
• Excellent organizational abilities and meticulous attention to detail
• Business-oriented approach to linking marketing efforts with organizational objectives

Benefits And Growth

• Salary ranging from £40,000 to £45,000 based on experience
• 23 days of annual leave plus statutory holidays
• Company-wide profit-sharing bonus
• Access to Perksbox employee benefits platform
• Complimentary breakfast daily
• On-site free parking
• Convenient public transportation access
• NEST pension scheme
• Opportunities for career advancement and expanded responsibilities in the full marketing spectrum
• Autonomy to influence strategies and processes in a supportive, innovative environment
• Involvement in developing marketing for a new sector with direct senior leadership interaction