The Senior Marketing Manager will plan and execute marketing activities to support company growth, with a focus on digital B2B campaigns for climate and sustainability events.
Key Responsibilities
- Set up and manage digital campaigns for B2B conferences and events in the climate and sustainability space, including email marketing strategies and copywriting
- Drive lead and demand generation initiatives, marketing automation, and social media strategy for the business and event portfolio
- Maintain and improve the marketing database
- Create and manage content, including copywriting and creative briefs
- Produce analytical and detailed reports to drive commercial decisions and support strategy development
- Support junior marketing team members through skills training and KPI management
Qualifications
- Experience managing and executing paid campaigns
- Wide experience in marketing execution, primarily in B2B conferences and events
- Specialty in digital marketing with commercial content marketing understanding
- Creative approach to maximize results from small marketing budgets
- Delivery-focused and agile working style, with ability to review progress and adjust plans to optimize outcomes
- Advantageous: understanding of sustainability and climate change policy
Benefits And Growth
- Salary of £60,000 - £65,000 depending on experience, negotiable for the right candidate
- Generous and achievable bonus scheme
- Opportunity to work with globally recognized sustainability and climate leaders
- Work with a rapidly growing, mission-led company making a positive impact on the planet
- 23 days annual leave plus bank holidays
- Hybrid working with 2 days remote and 3 days in Victoria WeWork offices
- 10 additional flexible remote working dates after probation
- Ethical pension plan with 3% employer contribution
- WeWork wellbeing benefits including yoga sessions and meditation, barista, community bar, table tennis, showers, and pet-friendly policy
- Benenden Health Scheme