Senior B2C Marketing Manager - 12 month FTC at Wifinity, London, United Kingdom

Lead acquisition and retention marketing strategy for Wifinity’s B2C connectivity services, driving revenue growth across Armed Forces, student, and other residential audiences through integrated multi-channel campaigns.

Key Responsibilities

• Own and execute end-to-end marketing strategy, planning and delivery for Armed Forces sector and smaller segments including Student Accommodation and MDU.
• Develop data-driven marketing plans that meet revenue targets and optimise the customer journey for improved conversion, engagement and retention.
• Design and deliver integrated campaigns from ideation through to execution and performance reporting across offline, events and digital channels.
• Identify and pursue new routes to market, partnerships and sponsorship opportunities.
• Build and sustain relationships with internal stakeholders and defence partners; manage communications for Ministry of Defence sites and attend relevant events and site visits.
• Collaborate with the Senior Digital Marketing Manager on paid channels, content and surveys, and coordinate with the Creative Manager on campaign assets.
• Work with the Marketing Executive to develop site-specific printed materials and deliver field marketing.
• Track, analyse and report campaign performance while managing budgets effectively.

Qualifications

• Bachelor’s degree in marketing, business or related field, or CIM qualification.
• Proven senior marketing experience with full ownership of strategy and end-to-end multi-channel campaign delivery.
• Strong B2C track record in acquisition and retention campaigns within complex environments.
• Experience mapping customer journeys and using data/insights, including surveys, to drive continuous improvement.
• Demonstrated ability to develop targeted marketing activity and align audiences with appropriate go-to-market channels.
• Skilled stakeholder manager comfortable influencing across seniorities and building trusted relationships.
• Ability to handle multiple concurrent projects and deliver results in fast-paced settings.
• Advanced verbal and written communication skills with fluency in English.
• Innovative, adaptable mindset with strong planning, prioritisation and organisational capabilities.

Benefits And Growth

• Competitive salary and benefits package.
• Annual Leave Buy & Sell Scheme.
• Remote-first working environment with emphasis on work/life balance.