Senior Marketing Manager at School of Coding, Birmingham, United Kingdom

School of Coding & AI seeks a Senior Marketing Manager to oversee the daily marketing operations for this expanding UK-based education provider focused on coding, AI, and higher education courses. This leadership position involves directing a team of seven across multiple locations to drive student recruitment, brand enhancement, and business expansion through strategic campaigns.

Key Responsibilities

• Lead and manage a marketing team of seven, including a Junior Marketing Manager, a Graphic Designer, and five Marketing Associates based in India.
• Set clear priorities, deadlines, and standards across the team.
• Plan and deliver marketing campaigns across digital, social media, email, events, open days, and student recruitment activity.
• Review and improve content, copy, campaign messaging, adverts, landing pages, and social media output.
• Ensure brand consistency across all marketing materials and communication channels.
• Create and manage marketing calendars, campaign plans, content schedules, and approval processes.
• Track campaign performance, enquiry sources, conversion rates, engagement, and return on investment.
• Use data to improve marketing activity and make clear recommendations to senior leaders.
• Work with senior leaders, academic teams, recruitment/admissions, and wider departments to understand priorities and turn them into clear marketing actions.
• Bring structure, accountability, and commercial focus to the marketing function.
• Support the development of clear processes so the team can work efficiently across locations.
• Keep marketing activity focused on student attraction, brand awareness, and business growth.

Qualifications

• Experience in a Marketing Manager, Senior Marketing Executive, Campaign Manager, Growth Marketing Manager or similar role.
• Experience managing people or coordinating a marketing team.
• Strong campaign planning and delivery experience.
• Good understanding of digital marketing, social media, email marketing and content creation.
• Strong copywriting, editing and messaging skills.
• Confident using data to measure performance and improve campaigns.
• Strong organisation and project management skills.
• Comfortable managing a mixed marketing team across different roles and locations, including remote or offshore team members.
• Able to work with senior stakeholders and turn ideas into practical marketing activity.
• Commercial mindset, with an understanding of how marketing supports lead generation, conversion and growth.
• Desirable: Experience in education, training, student recruitment, apprenticeships, universities, colleges or recruitment marketing.
• Desirable: Experience managing paid campaigns or working with external agencies.
• Desirable: Experience with CRM systems, marketing automation tools or analytics dashboards.
• Desirable: Knowledge of SEO, website content, landing pages and lead generation funnels.
• Confident leading a team, setting standards and taking ownership of marketing activity from planning through to delivery.
• Comfortable working with senior stakeholders, managing remote team members and using data to improve performance.

Benefits And Growth

• Salary: Up to £40,000 per annum
• Generous annual leave entitlement
• Pension scheme
• Employee Assistance Programme
• CPD and development opportunities
• Company and social events
• Retail discounts through Bright Exchange