Responsable Marketing Digital Senior SaaS B2B at digiRocks, Paris, France

Lead the digital marketing efforts for a prominent French SaaS provider specializing in sales and growth enablement, driving brand rebranding and online visibility to support lead generation across global B2B clients.

Key Responsibilities

• Develop and implement comprehensive digital strategy encompassing SEO, SEA, social media, email marketing, and content marketing.
• Manage inbound lead generation initiatives aligned with sales objectives.
• Oversee production of diverse content assets including blogs, landing pages, whitepapers, webinars, and videos to align with updated brand identity.
• Handle website management and optimization of technical stack including CMS, CRM, and marketing automation tools.
• Monitor key performance metrics such as traffic, conversions, cost per lead, and ROI to enable ongoing improvements.
• Lead internal teams or external vendors while collaborating closely with sales and product departments.

Qualifications

• Minimum 6 years of digital marketing experience, including substantial roles at SaaS companies or B2B scale-ups.
• Advanced proficiency in SEO, marketing automation, and demand generation.
• Expertise with essential tools: HubSpot, Google Analytics, Search Console, LinkedIn Ads, and Google Ads.
• Strong data-driven analytical mindset combined with branding and high-value content creation expertise.
• Excellent French writing skills; English proficiency is a plus.

Education

Master’s Degree

Benefits And Growth

• Strategic role offering significant influence on a key transitional phase.
• Dynamic environment with an established product and accelerating growth trajectory.
• Competitive compensation package of 45-60K€ annual fixed salary based on experience.
• Flexible hybrid work arrangement with two remote days per week in central Paris.