Senior Marketing Manager - Demand Generation at Haiilo, Hamburg, Germany

Lead end-to-end DACH demand-generation performance at Haiilo, shaping regional strategy and driving measurable pipeline impact across the full marketing funnel.

Key Responsibilities

• Own DACH pipeline performance including targets, pacing and corrective actions
• Define and execute the regional demand-generation strategy, optimising the mix of paid, campaigns, events and partner channels
• Lead campaign planning and execution with a direct focus on pipeline and revenue outcomes
• Continuously improve funnel performance (MQL to SQL to pipeline) through conversion and journey optimisation
• Collaborate with Sales on account targeting, pipeline coverage and performance alignment
• Act as the central point of accountability for DACH demand, coordinating with PMM, content and digital teams

Qualifications

• Commercial mindset with proven end-to-end pipeline ownership
• Strong expertise in demand generation across paid media, campaigns, events and partner programs, with emphasis on efficiency and scale
• Demonstrated ability to diagnose and fix underperformance rather than only executing existing processes
• Data-driven approach to funnel management, conversion optimisation and performance reporting
• Deep knowledge of the DACH market, including localisation and B2B buyer behaviour
• High ownership, proactive working style; comfortable challenging the status quo and influencing cross-functional stakeholders