Marketing Leader (Campaigns) at AlgaeCal, Vancouver, Canada

Strategic marketing leader responsible for transforming campaign concepts into coordinated, full-funnel revenue initiatives within a D2C eCommerce environment focused on bone-health supplements.

Key Responsibilities

• Own end-to-end campaign planning and execution: idea development, offer strategy, stakeholder alignment, channel briefing, launch, optimization, and post-campaign analysis.
• Integrate paid media, email, loyalty, creative, customer service, and analytics to ensure consistent customer journeys.
• Translate performance data (CPA, ROAS, revenue, contribution margin, EBITDA) into actionable strategic decisions.
• Allocate and manage paid-media budgets with emphasis on profitability and unit economics rather than surface-level metrics.
• Lead cross-functional coordination among channel owners, creatives, analysts, and senior leadership while mentoring team members.
• Design and optimize customer journeys across touchpoints to eliminate friction and revenue leakage.
• Enforce testing strategy (A/B, multivariate, offer, funnel) aligned to broader roadmaps rather than ad-hoc experiments.
• Safeguard compliance with marketing claims, product statements, and legal disclaimers in the health category.

Qualifications

• 2+ years of marketing leadership experience planning and executing D2C campaigns in eCommerce.
• Proven track record of data-driven decision making using metrics such as CPA, ROAS, contribution margin, and EBITDA.
• Full-funnel expertise across paid media, email, loyalty, organic social, affiliates, influencers, customer service, and marketplaces.
• Demonstrated ability to craft offers, timing, bundles, and discount logic that drive conversion.
• Strong grasp of martech, adtech, attribution, and analytics platforms (e.g., Triple Whale, GA4) and the ability to reconcile conflicting data sources.
• Experience with customer-journey mapping, suppression logic, and heat-map/UX considerations to identify revenue leaks.
• Track record of cross-functional leadership, stakeholder negotiation, and mentorship.
• Understanding of compliance requirements in the health-supplement space.

Benefits And Growth

• Above-market compensation for the right candidate.
• Generous healthcare package.
• Monthly team events and activities.
• Flexible statutory holidays with banking option.
• Weekly team lunches.
• Casual dress code.
• Dog-friendly Yaletown office located one block from SkyTrain.