Marketing Manager, North America at Timescapes, Vancouver, Canada

Lead regional marketing efforts in North America for a construction tech firm, overseeing strategy, demand generation, events, and performance to fuel sales pipeline and market expansion in the US and Canada.

Key Responsibilities

• Develop and manage quarterly marketing plans aligned with North American sales goals, ideal customer profiles, and buyer personas.
• Plan and implement omnichannel campaigns incorporating events, paid media, email, direct mail, content, and social channels.
• Conduct market research on competitive landscape, buyer behaviors, and sector trends in the NA construction industry.
• Explore and adopt new marketing channels tailored to the North American construction sector.
• Localize global campaigns for cultural relevance in the US and Canada.
• Oversee regional budget distribution and monitor expenditures.
• Collaborate with North American go-to-market team as primary marketing contact.
• Partner with sales to define target accounts, pipeline targets, and priorities for account-based marketing initiatives.
• Design and run ABM programs aimed at major construction firms in Canada and the US.
• Deliver campaign analytics, lead insights, and engagement data to sales.
• Perform routine pipeline assessments with go-to-market team to enhance marketing impact.
• Direct North American event strategy, including trade shows, webinars, demos, and client gatherings.
• Cultivate ties with industry groups, event planners, and partners in Canada and the US.
• Handle event sponsorships and collaborations.
• Coordinate event logistics with operations team.
• Produce content, promotions, and sales tools for events.
• Measure event return on investment and refine event lineup based on pipeline and brand outcomes.
• Enhance lead management processes, including scoring, routing, nurturing, and quality controls.
• Uphold marketing automation sequences and CRM accuracy for North American leads and accounts.
• Monitor and report demand generation indicators such as MQLs, conversions, pipeline influence, customer acquisition cost, and ROI.
• Generate weekly and monthly reports on achievements, obstacles, and improvement strategies.
• Establish testing protocols to boost campaign performance.
• Optimize marketing technology infrastructure for peak performance.

Qualifications

• At least 6 years in B2B marketing.
• Proven success in designing programs that produce quality leads and sales pipeline.
• Track record in organizing and running trade shows, conferences, or corporate events.
• Proficiency with CRM and marketing automation systems like HubSpot, plus paid ad platforms such as LinkedIn and Google Ads.
• Strong skills in evaluating campaign results, interpreting funnel data, and data-driven decision-making.
• Experience as an AI-focused innovator implementing efficiency-boosting workflows.
• Background in construction technology or marketing to technical sectors.
• Expertise in ABM for enterprise-level accounts.
• Knowledge of marketing across Canada and the US.

Education

Bachelor’s Degree

Benefits And Growth

• Opportunity to shape a transformative construction technology company.
• Collaborative team environment with a focus on meaningful impact.
• Competitive base salary.
• Performance-based bonus tied to company expansion and goals.
• Employee assistance program and wellness resources.
• Supportive workplace culture.
• Professional development and advancement opportunities.