Manager, Demand Generation (Contract) at SWTCH Energy Inc., Toronto, Canada

Lead the development and execution of multi-channel marketing initiatives to attract, nurture, and convert leads for SWTCH, an innovative provider of EV charging solutions, driving scalable programs that fuel revenue expansion in a hybrid role based in Toronto with travel requirements.

Key Responsibilities

• Develop and implement integrated campaigns across digital, content, email, social, webinars, and events to produce qualified leads.
• Collaborate with sales to identify customer profiles, create engagement strategies, and deploy lead scoring plus nurture sequences for better conversions.
• Leverage Salesforce Marketing Automation for efficient lead handling, personalized email campaigns, and segmentation.
• Track and analyze campaign metrics with analytics tools to optimize performance, enhance ROI, and inform strategic adjustments.
• Manage the full event lifecycle, from trade shows to hosted gatherings, ensuring alignment with business goals and strong brand presence across North America.
• Partner with communications team to create funnel-specific content like blogs, whitepapers, case studies, and infographics.

Qualifications

• 3-5+ years in demand generation, digital, or growth marketing, preferably in B2B tech, cleantech, or sustainability.
• Bachelor’s degree in Marketing, Communications, Business, or equivalent experience.
• Proven success in creating marketing initiatives that boost pipeline and revenue.
• Excellent communication abilities for developing engaging content and messages.
• Expertise in tools like Salesforce, Pardot, Google Analytics, HubSpot, and digital channels including email, social, and paid ads.
• Experience in event planning and management; tradeshow background advantageous.
• Proficiency with AI tools for project efficiency.
• Data analytical skills to derive actionable insights.
• Strong organizational skills for handling multiple tasks in dynamic settings.
• Self-motivated performer in remote team environments.
• Familiarity with EV, charging, or sustainable energy sectors preferred.
• Commitment to sustainability and SWTCH’s objectives.

Education

Bachelor’s Degree

Benefits And Growth

• Join a mission-oriented organization advancing clean transportation.
• Collaborate in a dynamic, high-achieving team within a fast-expanding sector.
• Enjoy a flexible hybrid work setup.
• Influence sustainability and urban innovation directly.
• Foster business impact through leadership in sales team culture and values.
• Support environmental goals by reducing global carbon emissions.
• Embrace diversity and varied professional journeys.