Sr Marketing Manager (Customer Growth) at Prophix, Etobicoke, Canada

Lead customer growth initiatives by designing and executing targeted ABM programs that drive cross-sell, upsell, and product adoption across a global enterprise customer base.

Key Responsibilities

• Build and run targeted ABM campaigns to identify and convert cross-sell opportunities worldwide
• Collaborate with sales, customer success, and product marketing to define segmentation, intent triggers, and messaging
• Leverage AI to personalize outreach, identify expansion signals, and automate campaign scaling
• Own revenue and cross-sell pipeline targets; measure performance and optimize campaigns continuously
• Manage creative direction and test new formats, channels, and messaging for customer campaigns

Qualifications

• 5+ years marketing experience including 3+ years focused on customer marketing, lifecycle, or cross-sell
• Proven ownership of cross-sell/upsell programs that produced measurable revenue results
• Strong grasp of customer lifecycle strategy and automation platforms (Eloqua, HubSpot, Marketo, Qualified)
• Ability to use data to segment audiences and personalize ABM campaigns at scale
• Excellent written communication skills for customer-facing messaging
• Legal entitlement to work in the country of the role
• Comfortable using AI tools to assist with research, drafting, and data review
• Willingness to learn new tools and adapt to evolving technology and processes

Benefits And Growth

• Total target compensation $106,000–$122,000 CAD
• Comprehensive health, dental, vision, and mental-health benefits
• Retirement savings plan with employer contributions
• Parental leave top-up
• Annual wellness allowance
• Generous vacation and sick time
• Education assistance and tuition reimbursement
• Social events and team activities
• Participation in ESG initiatives