Join LawY as a hands-on generalist marketing leader supporting the Head of Marketing in a scale-up AI legal tech business. Partner in shaping global campaigns, building brand presence, and scaling from hundreds to thousands of customers across a flexible hybrid Sydney role.
Key Responsibilities
- Strategise, execute, optimise, and amplify end-to-end marketing campaigns across content, email, events, and partnerships
- Manage stakeholders across functions, present to senior leadership, and steer marketing decisions
- Champion the brand story through messaging, compelling copy, and advocacy for consistency
- Collaborate with product, engineering, ops, and sales teams to drive key objectives
- Own performance metrics through monitoring, methodical testing, and identifying new growth channels
- Plan and execute campaigns supporting immediate sales goals and long-term brand building
- Handle ad hoc marketing and team support tasks
Qualifications
- 5-7 years B2B marketing experience, preferably in startup, scale-up, agency, or tech environments
- Some team management experience
- Generalist experience with depth across paid, content, brand, events, email, and partnerships
- Proven track record running campaigns end-to-end: strategy through execution to measurement
- Proficient in HubSpot, Webflow (or equivalents), and Adobe Creative Suite (or equivalents)
- Strong copywriting skills for technical or sceptical audiences
- Self-starter with strong initiative, hands-on mindset, relationship-building ability, and collaborative approach
- Ego-free mindset focused on team success over personal recognition
Benefits And Growth
- Flexible, hybrid Sydney role with 2 days per week in the office
- Genuine startup energy with fast decisions and real trajectory, backed by a large legal software group
- Work on big and complex projects with full trust and autonomy
- Career and learning opportunities in a scaling business
- Well-being support including additional time off, gym membership, social events, and access to LEAP Home for primary residence support