Senior Marketing Manager - Crypto at Pepperstone, Melbourne, Australia

Oversee the full-spectrum marketing strategy for cryptocurrency offerings in Australia, emphasizing brand expansion, user acquisition, engagement, and retention through web and app platforms in a dynamic, regulated fintech setting.

Key Responsibilities

• Develop and implement the crypto marketing strategy for Australia, covering discovery, acquisition, activation, and sustained engagement.
• Optimize growth funnels including onboarding, verification, and trading initiation in collaboration with Product, Design, and Engineering teams.
• Direct acquisition efforts via paid, organic, and partnership channels, prioritizing sustainable expansion and converting insights into effective campaigns.
• Establish performance metrics, attribution systems, and KPIs for the Australian market, advancing growth via SEO, content, referrals, partnerships, and community efforts.
• Manage user activation, ongoing utilization, and first-trade conversions, employing data-driven experiments to enhance engagement and retention.
• Cultivate a robust crypto community that adheres to brand values and regulations, spearheading influencer, creator, and media collaborations with proper oversight.
• Maintain uniform and professional brand representation across all Australian crypto interactions.

Qualifications

• More than 5 years in digital or mobile marketing within crypto, fintech, trading, or regulated financial sectors.
• Demonstrated success in managing acquisition, engagement, and retention for web or app products.
• Deep knowledge of Australian crypto market dynamics, user behaviors, and regulatory frameworks.
• Strong analytical abilities to derive strategic decisions from data.
• Experience in high-velocity, adaptive settings.
• Effective cross-functional leadership and stakeholder engagement skills.
• Adaptability to matrix structures with indirect reporting lines.
• Bachelor’s degree in Marketing, Business, or equivalent field; advanced certifications advantageous but optional.

Benefits And Growth

• Competitive compensation package with performance-based bonuses.
• Supportive, team-oriented workplace culture.
• Hybrid and flexible work arrangements.
• Up to 4 weeks annual remote work from any location, alongside standard hybrid options.
• Continuous professional development and training programs.
• 15 weeks paid parental leave for primary caregivers and 4 weeks for secondary caregivers.
• Three paid volunteering days annually plus a workplace giving initiative.
• Regular social events and weekly gatherings.
• Modern office space in Collins Square, Melbourne, with premium end-of-trip amenities like bike storage, showers, and change rooms.
• Fully equipped kitchen featuring on-site coffee machines with local beans and specialty teas.