GTM Marketing Manager at Digital, San Francisco, United States

Seeking a proactive GTM Marketing Manager to spearhead the introduction and expansion of an AI-driven SaaS solution aimed at small and medium-sized businesses, managing go-to-market plans, customer acquisition, and initial product scaling in a collaborative startup setting.

Key Responsibilities

• Develop comprehensive go-to-market plans for product introductions.
• Lead product expansion from inception to user scaling, including initial market positioning.
• Plan and implement growth tests in areas like user onboarding, engagement, and retention.
• Establish ideal customer profiles, market positioning, and communication strategies using customer feedback and market data.
• Direct Product Hunt campaigns and various community-based growth efforts.
• Construct and refine conversion pathways, such as website landing pages, user onboarding processes, and pricing structures.
• Perform customer interviews and apply findings to enhance product features and growth tactics.
• Produce content focused on the product, such as demonstrations, case studies, and promotional materials.
• Partner with product and engineering teams to rapidly refine functionalities and user experiences.
• Oversee relationships with outside collaborators, including marketing firms, content creators, or expansion channels.

Qualifications

• Demonstrated background in launching products from scratch in startups or emerging companies.
• Established success in boosting user acquisition, engagement, or income generation.
• Practical expertise in go-to-market planning, product rollouts, and growth implementation.
• Versatile approach spanning product development, marketing, and growth functions.
• Familiarity with conducting tests, including A/B variations, onboarding enhancements, and pathway optimizations.
• Adaptability to a dynamic, uncertain setting with significant autonomy.
• Excellent interpersonal abilities to convey product benefits through concise communications.
• Background in AI, SaaS platforms, or developer technologies preferred.