Senior Growth Manager - New Venture (12 month FTC) at Wonderbly, London, United Kingdom

Spearhead the creation of a scalable growth framework for a nascent brand specializing in humorous personalized books for adults, by formulating hypotheses, conducting experiments across the marketing funnel, and collaborating with leadership to refine strategies from the ground up.

Key Responsibilities

• Convert brand and product concepts into actionable, testable growth assumptions
• Execute iterative testing cycles in paid advertising, website optimization, and market positioning
• Pinpoint key factors influencing customer acquisition, sales conversions, and ongoing revenue
• Collaborate with publishing teams to validate innovative product concepts through real-world trials
• Refine and expand effective creative strategies and communication approaches
• Establish foundational metrics and operational guides for performance tracking
• Integrate insights to inform enhancements in product development, branding, and creative execution

Qualifications

• 4-8 years in growth or marketing positions, preferably in direct-to-consumer or startup settings, with expertise in digital acquisition via channels like paid social
• Demonstrated ability to navigate ambiguous scenarios without predefined strategies, deriving solutions through rigorous testing
• Proficiency in hypothesis-driven experimentation over subjective judgments
• Skill in designing and implementing systematic evaluations of creative elements, audience targeting, page designs, and communications
• Capacity to distinguish meaningful data from distractions and prioritize impact on outcomes
• Blend of intuitive creativity and data-oriented analysis
• Ease in engaging with differing perspectives, leveraging evidence to advance initiatives
• Strong initiative, precise problem-solving, proactive execution, adaptability to setbacks, and enthusiasm for the publishing sector

Benefits And Growth

• Competitive salary range of £65,000 to £80,000, adjustable based on candidate fit
• Comprehensive private healthcare coverage
• £500 annual allowance for professional development resources such as books or courses
• Dedicated mental health services through Spill
• Discounted membership at Nuffield Health gyms
• Complimentary daily breakfast and fully provisioned kitchen facilities
• Engaging monthly learning sessions featuring insightful guest speakers
• Anticipated team-building social events
• Inclusive quarterly company gatherings with quality catering and refreshments
• Flexibility for five weeks of remote work annually
• Pet-friendly workplace environment
• Employer-matched 5% pension contribution without limits