Growth Marketer - REMOTE - AP008 at Pearl, Remote in Mexico

Lead the development and implementation of data-driven growth strategies to enhance user acquisition, activation, retention, and revenue through multi-channel campaigns and continuous experimentation.

Key Responsibilities

• Formulate and implement growth strategies in line with organizational goals, managing lifecycle marketing across acquisition, activation, retention, referral, and revenue stages
• Plan and oversee multi-channel campaigns including SEO, SEM, paid social, email, and content, while conducting research on markets, audiences, and competitors
• Set campaign objectives, budgets, and benchmarks; monitor and refine performance to maximize ROI, identifying opportunities across marketing, product, and sales channels
• Create and distribute high-quality content for blogs, landing pages, emails, and social platforms, ensuring alignment with brand voice and customer journey
• Design and execute A/B tests on ads, pages, and funnels; optimize paid channels like Google Ads and Meta Ads, and manage SEO strategies including keyword research
• Track key metrics such as traffic, conversions, CAC, LTV, and ROI using analytics tools; implement tracking systems and provide optimization recommendations
• Collaborate with product, sales, design, and engineering teams to align initiatives with business priorities, present insights, and share best practices

Qualifications

• 1-3+ years in growth, performance, or digital marketing with proven results in driving measurable outcomes and handling multiple channels
• Expertise in SEO, SEM, paid social, content, and email marketing, particularly in B2B contexts with audience segmentation and strong copywriting skills
• Proficiency in analytics platforms like Google Analytics and HubSpot, data analysis, A/B testing, and managing Google Ads and Meta Ads
• Excellent English communication skills, analytical mindset, results-driven approach, and ability to work remotely with time zone flexibility
• Preferred: 5+ years experience, SaaS or tech sector background, community-led growth, advanced SEO, startup experience, or team leadership
• Required tools: HubSpot or similar for automation, Google Analytics and GTM for tracking, Google Ads and Meta Ads Manager, WordPress CMS, Mailchimp for email, Canva for design, Slack and Asana for collaboration
• Preferred tools: GA4, Mixpanel for analytics, Optimizely for testing, Ahrefs for SEO, Webflow for landing pages

Benefits And Growth

• Competitive salary based on experience and skills
• Fully remote work from anywhere with flexible scheduling
• Generous paid time off in accordance with company policy
• Direct access to mentorship from global industry leaders
• Ongoing learning and development resources
• Opportunities for global networking with international teams
• Health coverage via HMO after 3 months for full-time roles in the Philippines