Growth & Creative Marketing Generalist - B2B at Isla, Remote in United Kingdom

A versatile B2B marketing professional tasked with independently creating content and creative materials that deliver measurable business results, supporting core marketing activities in a dynamic startup environment.

Key Responsibilities

• Produce marketing materials including social graphics, campaign visuals, email creatives, presentation decks, infographics, digital ads, and short videos
• Write and edit copy for blogs, case studies, social posts, emails, web pages, and sales materials
• Manage the content calendar to ensure timely planning, production, and publication
• Maintain brand voice and visual consistency across all channels
• Identify gaps in content and propose ideas aligned with business objectives
• Utilize AI tools and efficient workflows for high-quality output
• Plan and execute integrated campaigns from inception to reporting
• Develop ad copy and assets for paid channels like Meta, handle setup and monitoring
• Analyze campaign performance and generate impact reports
• Manage 50% of organic social media on LinkedIn and similar platforms, including planning, scheduling, engagement, and reporting
• Update CMS content, build landing pages, and collaborate with web agencies
• Provide content and creative support for events and broader marketing initiatives
• Contribute to testing new propositions through campaigns and content

Qualifications

• 3-5 years in B2B marketing with hands-on experience in content, creative, and campaign delivery
• Portfolio showcasing writing and design work with proven impact
• End-to-end campaign planning and execution experience
• Skills in paid social, website management, and events
• Strong copywriting skills across various formats
• Proficiency in Canva and Figma for daily use
• Intermediate knowledge of Meta paid ad campaigns, including setup and reporting
• Understanding of campaign planning elements like objectives, audience, and measurement
• Creative design sensibility and commercial acumen
• Familiarity with GA4, Google Ads Manager, Semrush, and basic reporting
• Knowledge of HubSpot or similar CRM and marketing automation
• Experience with CMS like WordPress for content management
• Preferred: Degree in Marketing or CIM Level 6 Diploma; related degrees with strong portfolio also considered
• Mindset focused on production, outcomes, quality, commercial thinking, pace, and team energy

Education

Bachelor’s Degree

Benefits And Growth

• Remote work in the UK or dog-friendly office in Moorgate
• Equity options and 5% pension contributions
• Flexible working hours
• Up to 90 days work abroad per year
• Enhanced parental leave
• 25 days annual leave plus bank holidays
• Birthday and one additional personal day off
• Quarterly meals for friends or family up to £75
• Monthly £50 wellbeing bonus for gym or activities, or private medical
• Quarterly social events
• Learning budget for professional development
• Contribution to social impact in patient healthcare
• Opportunities in a well-funded, rapidly growing startup with full creative ownership and skill-building variety