Demand Generation Specialist at DemandTec, Remote in United States

The Demand Generation Specialist role at DemandTec involves driving pipeline expansion through the planning, execution, and optimization of B2B marketing campaigns aimed at retail and consumer goods decision-makers, leveraging digital channels and marketing automation tools.

Key Responsibilities

• Plan, launch, and optimize B2B demand generation campaigns targeting retail and CPG decision-makers using channels like Google Ads, LinkedIn Ads, email marketing, webinars, and content promotion.
• Build campaign workflows, forms, and landing pages in HubSpot, managing end-to-end setup including segmentation, targeting, messaging, and performance tracking.
• Support promotion of thought leadership content, research reports, webinars, and industry events while ensuring data hygiene.
• Develop understanding of buyer profiles, market segments, and ideal customer profiles to create targeted prospect lists using Apollo and CRM data.
• Research companies and decision-makers in retail and CPG sectors, aligning campaigns to priority industries, account tiers, and personas.
• Refine audience targeting based on engagement and pipeline results.
• Operate within the marketing technology stack, managing HubSpot workflows, Apollo list building, and data flow between systems.
• Handle campaign tagging, attribution, lead management, scoring, and nurture workflows.
• Optimize website and landing pages to improve engagement, lead capture, and conversion paths.
• Track and analyze campaign performance across channels, focusing on engagement, conversions, MQLs, and pipeline impact.
• Conduct A/B tests and experiments to enhance lead quality and efficiency, avoiding vanity metrics.
• Collaborate with marketing, sales, and product teams on strategy, messaging alignment, lead follow-up, and insight sharing.
• Contribute to building scalable demand generation processes, including workflows, best practices, and infrastructure improvements.

Qualifications

• 2–5 years of experience in B2B demand generation, growth marketing, or digital marketing.
• Hands-on experience executing campaigns with marketing automation platforms like HubSpot.
• Experience using prospecting and enrichment tools such as Apollo.
• Familiarity with campaign channels including Google Ads, LinkedIn Ads, email marketing, and webinar promotion.
• Experience building and managing targeted prospect lists aligned to ICP and buyer personas.
• Analytical mindset for interpreting campaign data and identifying optimization opportunities.
• Strong organizational skills to manage multiple campaigns in a fast-paced environment.
• Comfort working in a lean marketing team within a SaaS company.