59418338883 - Growth Marketing Manager at Activate Talent, Remote in Mexico

Lead the daily execution and optimization of paid media campaigns for a growing subscription-based e-commerce business, emphasizing Meta platforms with opportunities to expand to Google and Bing, while addressing and enhancing account structures.

Key Responsibilities

• Assume complete ownership of the Meta Ads account, including restructuring campaigns, shifting to consolidated budget optimization, refining audience targeting, resolving exclusion lists, and building a durable account framework.
• Implement a systematic creative testing process featuring clear pass, watch, and kill criteria with comprehensive result documentation.
• Track and refine performance to achieve blended return on ad spend (ROAS) objectives, starting at a 2.0x minimum and aiming for 2.5x, while increasing budget allocation.
• Generate weekly reports on channel metrics such as spend, ROAS, cost per acquisition, click-through rate, conversion rate, and creative outcomes, incorporating insightful analysis beyond raw data.
• Handle audience exclusions, customer match lists, and lookalike audience creation, ensuring ongoing maintenance and freshness.
• Collaborate with creative teams and external partners on asset requirements, supplying performance insights to guide future production.
• Identify and report issues like performance irregularities, budget pacing problems, tracking errors, and attribution discrepancies in advance.
• Investigate post-click conversion challenges by linking ad platform metrics to landing page and checkout efficiency.
• Uphold consistent campaign naming conventions and organizational practices throughout the account.

Qualifications

• Proactively organize chaotic accounts without guidance, prioritizing actions swiftly upon inheritance.
• Combine analytical insight with decisive execution, interpreting data to drive immediate next steps.
• Ensure seamless integration where performance metrics guide creative decisions and budget allocation, maintaining a closed-loop system.
• Anticipate and address anomalies, pacing issues, and tracking problems before they escalate to leadership.
• Communicate effectively in writing for reports and collaborate efficiently with creative teams, agencies, and executives without close supervision.
• At least three years of direct Meta Ads management experience at weekly spends exceeding $10K.
• Proven expertise in CBO structures, campaign consolidation, and audience segmentation on Meta.
• Knowledge of setting up and troubleshooting conversion tracking using Meta Pixel and Conversions API.
• Familiarity with attribution models and ability to clarify discrepancies between platform ROAS and blended ROAS.
• History of scaling creative testing (at least three new assets weekly) with a formalized elimination approach.
• Success in revitalizing underperforming or disorganized accounts.
• Advanced proficiency in Excel or Google Sheets for analyzing performance.
• Strong English written skills for reporting and team coordination.
• Experience with Google Ads formats including Search, Performance Max, Shopping, Display, and YouTube/Demand Gen.
• Background in Bing or Microsoft Ads management.
• Skills in Google Tag Manager or server-side tagging solutions like Addingwell.
• Conversion tracking setup and debugging for Google Tag and Enhanced Conversions.
• Work in direct-to-consumer subscription or e-commerce sectors.
• Integration experience with Shopify, Klaviyo, or Recharge.
• Use of analytics tools such as Source Medium for reporting.
• Familiarity with TikTok Ads.