Growth Marketer at TWOSENSE.AI, Remote in United States

Own the end-to-end demand generation engine for an early-stage biometric authentication startup, driving pipeline across paid, outbound, community, and field channels while reporting directly to the founder/CEO.

Key Responsibilities

• Manage and optimize paid social campaigns, primarily LinkedIn Ads with a monthly budget of up to $5K, including creative testing, audience refinement, and bidding strategy adjustments.
• Continuously refine ICP and audience segmentation using firmographic and persona data to improve targeting and conversion.
• Design, launch, and iterate multi-channel outbound sequences via LinkedIn and email platforms, owning cadence creation, messaging, and reply management.
• Build and manage an owned professional community, driving member growth, engagement, and content loops that support pipeline.
• Lead end-to-end field marketing efforts including pre-event outreach, booth operations, collateral, on-site scheduling, and post-event follow-up campaigns.
• Leverage GenAI tools to accelerate campaign copy, ad creative, sequence content, and workflow automation.
• Track and report on top-of-funnel metrics including MQLs, engagement rates, campaign ROI, and pipeline contribution by channel.

Qualifications

• 2-3 years of growth marketing or demand generation experience at a B2B startup with exposure to multiple growth channels.
• Hands-on experience managing paid ad campaigns with ownership of budget allocation, creative testing, and pipeline-focused optimization.
• Proven ability to build and manage outbound prospecting sequences on at least one major platform.
• Daily proficiency using GenAI tools for content creation and process automation.
• Strong data literacy: ability to independently pull reports, identify trends, and iterate based on performance insights.
• Excellent written communication skills with a focus on strategic messaging.
• Willingness to travel for industry events.

Education

Unspecified

Benefits And Growth

• Compensation range of $90,000 - $120,000 OTE (base plus sales-based incentives).
• Meaningful early-stage equity.
• Fully remote role with flexible hours around 6 core collaboration hours.
• Flexible PTO and one dedicated project day per month.
• Travel coverage for company gatherings and team events.