Expansion Marketing Manager at Xolo OÜ, Remote in Germany

The Expansion Marketing Manager will spearhead growth strategies for Xolo’s entry into Italy and the Netherlands, developing full-funnel initiatives from the ground up in a hands-on, entrepreneurial capacity while collaborating across teams to optimize product adoption and market positioning.

Key Responsibilities

• Manage the expansion growth strategy throughout the customer funnel, including awareness, acquisition, activation, conversion, retention, and referral.
• Detect challenges and potential improvements in various channels and user journeys, such as websites, onboarding, and product interactions.
• Direct an ongoing experimentation process, from research and hypothesis development to backlog prioritization.
• Collaborate with product and growth teams to execute tests on messaging, landing pages, and onboarding experiences.
• Define ideal customer profiles and segmentation, focusing on target audiences, selection drivers, and factors influencing conversion and retention.
• Contribute to the development and implementation of Xolo’s go-to-market approach, covering positioning, packaging, launch plans, and adoption tactics.
• Pursue partnerships and co-marketing initiatives that align with overall growth objectives.

Qualifications

• At least three years in growth marketing within SaaS, fintech, or comparable product-led sectors.
• Practical knowledge of the freelance and self-employment landscape, including challenges, user perspectives, and typical hesitations.
• Familiarity with the Italian and Dutch markets is advantageous.
• Proficiency in growth methodologies, such as research, hypothesis-based reasoning, prioritization techniques, testing, and iterative learning.
• Ability to track key performance indicators like conversion rates, activation, customer acquisition cost and payback, retention, and cohort patterns to inform decisions.
• Track record of working across functions with product, growth, and customer success groups to enhance the entire funnel beyond isolated campaigns.
• Excellent command of English.

Benefits And Growth

• Join a team that fosters innovative and unconventional thinking, allowing risks, idea exploration, and challenging conventions.
• Benefit from streamlined, efficient processes that emphasize operational precision alongside creativity.
• Collaborate with empathetic, mission-oriented colleagues who prioritize strong relationships, mutual support, listening, and collective development.
• Enjoy significant autonomy in determining work schedules and locations, with remote options throughout Europe and office access in Tallinn or Tartu if based in Estonia.