Demand Generation Manager at Privy, Remote in United States

The Demand Generation Manager contributes to crafting and implementing initiatives that boost lead pipelines and revenue streams by managing multi-channel campaigns and optimizing customer journeys while partnering with various teams including content, product marketing, sales, and operations.

Key Responsibilities

• Aid in creating and launching demand generation initiatives to accelerate pipeline expansion
• Manage cohesive campaigns involving paid search, paid social, display and retargeting, email, events, and partnerships
• Support the design and refinement of lead nurturing sequences to enhance conversion efficiency
• Partner with content and product marketing teams to develop campaign content and materials
• Monitor campaign metrics and evaluate outcomes to guide subsequent strategies
• Oversee marketing automation processes and ensure data integrity in HubSpot and CRM platforms
• Track budgets and optimize spending for campaigns
• Experiment with emerging channels and approaches to foster growth

Qualifications

• 3-5 years in B2B SaaS marketing focused on demand generation, growth, or related areas
• Proven track record in leading campaigns that generate pipelines and deliver quantifiable impacts
• Knowledge of paid media, email marketing, and marketing automation platforms
• Robust analytical abilities and ease with data handling
• Proficiency in tools like HubSpot, Salesforce, Google Ads, and LinkedIn Ads
• Excellent teamwork and cross-functional collaboration capabilities
• Bonus: Background in e-commerce or marketing technology

Education

Bachelor’s Degree

Benefits And Growth

• Significant independence and unlimited advancement opportunities
• Engaging and dynamic responsibilities
• Supportive and talented team members
• Attractive compensation package including equity
• Fully remote work setup
• Comprehensive health, dental, and vision coverage
• Frequent team gatherings and retreats
• Unlimited vacation time plus ample parental leave