Lead the development and execution of integrated global ABX marketing campaigns targeting industry verticals like Oil & Gas, Chemicals, and Power, while partnering with sales to boost engagement, retention, and revenue.
Key Responsibilities
- Develop and implement ABM/ABX strategies aligned with business goals and focused on key industry verticals.
- Identify and prioritize target accounts using data analytics and market research insights.
- Design and deliver personalized multi-channel campaigns to stakeholders for improved engagement and conversions.
- Organize and host webinars to engage prospect accounts.
- Partner with sales teams to address account needs and support the sales process.
- Track and analyze campaign metrics like engagement, leads, and pipeline effects to optimize efforts.
- Collaborate with content, product, and digital teams for consistent messaging and branding.
- Employ marketing automation and analytics tools to monitor engagement and refine strategies.
- Keep abreast of ABM/ABX trends and adopt innovative methods to improve initiatives.
Qualifications
- Bachelor’s degree in sales, marketing, business, or a related field.
- 5-7 years of experience in B2B enterprise demand generation, ABM/ABX, account segmentation, and pipeline acceleration.
- Proven collaboration with sales, BDR, and RevOps teams to align on KPIs and create joint plans.
- Proficiency in growth and AI-powered platforms such as 6sense, Marketo, Salesforce, and other ABM/ABX tools, with skills in data-driven decision-making.
- Strong program/project management, communication, and stakeholder influence capabilities without direct authority.
Education
Bachelor’s Degree
Benefits And Growth
- Remote-first work environment with a collaborative, talented team focused on innovation in industrial data solutions.
- Company founded by experienced entrepreneurs, recognized as a great place to work, Technology Fast 500, and Inc. Magazine’s Best Places to Work.
- Competitive salary of £84,500.
- Equal employment opportunities without discrimination; must be authorized to work in the UK, no visa sponsorship.