Creative Strategist, Wild Pastures at Paleovalley & Wild Pastures, Remote, US

Independent full-funnel Creative Strategist for Wild Pastures responsible for generating high-volume performance creative, mapping every concept to landing pages and checkout flows, and driving measurable improvements in paid acquisition efficiency across Meta and YouTube.

Key Responsibilities

• Build a weekly pipeline of performance creative across hooks, messaging, angles, and formats for continuous testing and scaling
• Map every creative concept to landing pages and conversion flows, briefing the tech team when new funnel assets are required
• Write strategic creative briefs covering scripts, hook variations, visual references, and platform-specific specs for Meta and YouTube
• Produce creator briefs with conversational talking points and natural on-camera direction
• Run independent research using Meta Ad Library, Foreplay, and competitor funnels to surface new ideas without direction
• Analyze creative and funnel performance data to identify winners, detect fatigue, and determine optimization opportunities
• Iterate on winning ads to extend lifecycle and improve ROAS, CPA, MER, and nCAC

Qualifications

• 3–6 years of experience in creative strategy, performance marketing, or direct response marketing
• Proven track record developing or influencing high-performing paid social creative
• Full-funnel mindset with working knowledge of landing page and checkout flow impact on conversion
• Strong understanding of Meta and YouTube ads including testing frameworks and performance analysis
• Ability to operate independently, conduct self-directed research, and make strategic decisions with minimal oversight
• Experience translating performance data into clear creative and funnel recommendations
• Excellent written and verbal communication skills for writing clear briefs and cross-team collaboration
• Bonus: script/ad copy writing, UGC and influencer creative, landing page CRO, work with editors or dev teams, experience with Motion or AI tools

Benefits And Growth

• Geographic-based salary tiers: Tier 1 $74k–$86k, Tier 2 $67k–$78k, Tier 3 $61k–$71k
• 100% employer-paid dental and vision; medical coverage with low employee premium
• Generous paid time off, sick time, and six paid holidays
• Paid parental leave
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 401(k) match up to 4% after one year
• Monthly product stipend or access to imperfect product