Growth Marketer responsible for scaling a financial newsletter audience through creative, non-paid acquisition strategies including partnerships, content distribution, referrals, and organic channels.
Key Responsibilities
- Identify and execute newsletter swaps, cross-promotions, and co-marketing partnerships with aligned audiences and brands
- Develop and manage an affiliate and ambassador program that converts readers into recruiters
- Secure podcast appearances, media coverage, guest posts, and relationships with creators and community leaders
- Create lead magnets, resources, and viral content formats that drive subscriber acquisition and sharing
- Repurpose newsletter assets across LinkedIn, X, Reddit, YouTube, and TikTok to generate inbound traffic
- Write or brief high-converting landing page copy and build an SEO content strategy for compounding growth
- Design, test, and optimize referral and viral loops using tools such as SparkLoop or Beehiiv Boosts
- Build presence in target communities (Reddit, Facebook Groups, Discord, Slack) through genuine value rather than spam
- Explore webinars, Twitter Spaces, and live events for acquisition and retention
- Report weekly on growth metrics, channel performance, and iteration plans
Qualifications
- 3+ years experience in growth, content marketing, or audience development
- Proven success growing an audience, community, newsletter, or media brand primarily without paid advertising
- Strong writing skills for pitches, partnership emails, landing pages, and social posts
- Resourceful and scrappy approach with ability to achieve results on limited budgets
- Relationship-driven mindset with cold outreach and partnership closing experience
- Analytical mindset focused on actionable metrics and timely pivots
Education
Bachelor’s Degree
Benefits And Growth
- Competitive salary plus performance-based incentives
- Company offsites
- Remote work
- High ownership, high-impact role