Creative Strategist (US, Remote) at Paleovalley & Wild Pastures, Remote in United States

Lead ideation, testing, and optimization of high-performing paid ad creative for the Growth Marketing team, turning performance data into winning concepts, hooks, messaging, and formats that improve ROAS, nCAC, MER, and CPA.

Key Responsibilities

• Develop high-volume, performance-driven creative concepts across hooks, messaging, angles, and formats for ongoing testing and growth.
• Build and manage a structured creative testing roadmap prioritizing new ideas and scalable experiments.
• Analyze creative performance to identify winning patterns, detect fatigue, and find optimization opportunities.
• Translate performance insights into actionable creative strategies that improve efficiency and scale.
• Iterate on top-performing ads by developing new hooks, formats, and messaging variations.
• Write strategic creative briefs with scripts, visuals, hook variations, and performance objectives.
• Create creator briefs with conversational talking points for natural on-camera delivery.
• Collaborate with Media Buyers to align creative with scaling opportunities and growth priorities.
• Partner with the Creative Manager and Creative Operations Lead to coordinate strategy and production.
• Champion continuous experimentation by introducing new ideas, trends, and testing opportunities.

Qualifications

• 2–5 years of experience in creative strategy, performance marketing, direct response marketing, or a related role.
• Proven experience developing or influencing high-performing paid social ad creative.
• Strong understanding of paid social ad platforms including Meta, TikTok, and YouTube.
• Experience applying creative testing frameworks to optimize campaign performance.
• Working knowledge of direct response marketing principles.
• Experience analyzing marketing performance data and translating insights into creative recommendations.
• Strong written and verbal communication skills for clear creative briefs and cross-team collaboration.
• Working knowledge of creative analytics tools such as Motion (or willingness to learn quickly).
• Bonus: experience writing ad scripts or copy; familiarity with UGC-style creative and influencer formats; experience with video editors or production teams; comfort using AI tools for ideation and briefs.

Benefits And Growth

• Geographic-based compensation: Tier 1 $74,000–$86,000; Tier 2 $67,000–$78,000; Tier 3 $61,000–$71,000.
• Medical, dental, and vision coverage with 100% employer-paid dental/vision and small monthly medical premium for employees.
• Generous paid time off, paid sick time, and six paid holidays per year.
• Paid parental leave.
• 100% company-paid short-term disability, long-term disability, and life insurance.
• 401(k) with up to 4% company match after one year of service.
• Monthly product stipend or access to imperfect product.
• Fully remote role with eligibility limited to specific U.S. states.