AI Marketing Automation Specialist at Berry Virtual, Remote in Mexico

We seek an expert AI-native Marketing Automation Specialist (Virtual Assistant) to oversee, integrate, and enhance AI tools throughout our marketing operations. This hands-on position focuses on executing and promoting AI adoption across key domains like content creation, campaigns, design, SEO, social media, and more, ensuring seamless workflows and team-wide usage.

Key Responsibilities

• Execute AI-powered content production for blogs, emails, landing pages, video scripts, social captions, and ad copy using tools like Claude, ChatGPT, Jasper, or Copy.ai
• Build and maintain prompt libraries and content templates to uphold brand voice and standards
• Manage QA processes to review, refine, and approve AI-generated content before release
• Repurpose long-form content into short-form assets via AI workflows and document SOPs for repeatability
• Set up and manage AI-driven campaign orchestration across email, paid, and organic channels
• Utilize predictive AI for optimal send times, audience segments, and triggers; monitor performance and apply optimizations
• Build and maintain AI-scheduled campaign calendars; execute tasks per SOPs with benchmarks
• Produce on-brand visual assets using AI platforms like Midjourney, Adobe Firefly, Canva AI, or DALL-E
• Develop prompt frameworks and style guides for AI-generated imagery, graphics, and video thumbnails
• Support video production and basic editing with AI tools; deliver assets on time and to brand standards
• Perform AI-powered keyword research, topic clustering, content gap analysis, and on-page optimization with tools like Surfer SEO or SEMrush
• Generate SEO outlines, meta data, and drafts; lead GEO for AI search visibility; track rankings and report metrics
• Support technical SEO tasks such as internal linking, schema markup, and page speed checks
• Create, schedule, and publish AI-driven content across platforms like LinkedIn, Instagram, using tools like Hootsuite AI
• Monitor sentiment and engagement with AI tools; build automated calendars and deliver weekly reports
• Repurpose content into social formats using AI
• Configure AI tools like Crayon for competitive monitoring; deliver briefings and maintain dashboards
• Surface insights on messaging gaps and opportunities; research PR targets
• Develop and test brand messaging with AI; run A/B tests and report variants
• Build AI-accessible brand knowledge base; generate media drafts with review
• Generate AI-assisted ad copy and assets; support campaign setup across platforms
• Leverage AI for bidding and optimization to improve ROAS and CPA; build reporting pipelines
• Deliver weekly paid media reports with AI analysis
• Manage AI-enhanced DAM systems like Bynder; integrate AI into CMS for personalization and SEO
• Use AI analytics for UX improvements; maintain asset governance with automation
• Build and enforce SOPs for AI integration into team workflows; conduct usage audits and training
• Evaluate new tools, run pilots, and track adoption metrics; coordinate with stakeholders for secure integration

Qualifications

• Hands-on experience using AI tools for marketing execution across two or more domains: Content Generation, Campaign Management, Graphic Design, SEO/GEO, Social Media, Competitive Analysis, Messaging & Branding, Ad Management, Digital Asset Management
• Strong understanding of end-to-end marketing funnels from awareness to retention
• Experience supporting multiple marketing channels with consistent quality
• Excellent written English, attention to detail, and strong editorial judgment for AI content
• Comfortable working independently with SOPs, goals, and asynchronous communication
• Proven ability to document workflows and build repeatable systems
• Familiarity with prompt engineering and reusable AI prompt libraries
• Experience with GEO and AI search strategies
• Background in marketing automation platforms like HubSpot, Marketo, or ActiveCampaign
• Experience managing DAM systems and CMS platforms like WordPress or Webflow
• Understanding of data privacy regulations like GDPR and CCPA in AI marketing
• Stable high-speed internet (25 MBPS+ with backup); own PC/laptop (8GB RAM, Core i5/Ryzen 3 equivalent, 500GB/128GB SSD, updated OS and browsers, security software)
• Headset with noise cancellation and 720p+ webcam; quiet, organized workspace

Education

High School or equivalent

Benefits And Growth

• Permanent remote work setup
• Competitive starting rate paid in USD
• Internet Allowance
• HMO insurance (PH)
• Paid US holidays
• Paid Vacation and Sick Leaves