Digital Marketing Manager at Ordr, Santa Clara, United States

ORDR is seeking a Digital Marketing Manager to lead content-led digital demand generation programs that convert high-intent audiences into qualified meetings, pipeline, and revenue across product-led and sales-led motions.

Key Responsibilities

• Develop and execute a content-led digital demand generation strategy aligned to pipeline and revenue goals for both PLG and SLG.
• Prioritize content investment and channel mix based on pipeline potential and funnel impact.
• Build digital programs that generate qualified meetings and convert into pipeline.
• Own strategy and execution of digital content programs including long-form, thought leadership, campaign assets, landing pages, and always-on content.
• Execute multi-channel digital programs across owned, earned, and paid channels.
• Support account-based marketing initiatives and amplify content through digital channels to drive engagement and pipeline impact.
• Partner with sales and SDR teams to identify engagement gaps and build programs that accelerate pipeline.
• Optimize content experiences, landing pages, and nurture programs for conversion toward qualified meetings.
• Explore and test AI tools to improve campaign performance, content creation, and operational efficiency.
• Own KPIs tied to qualified meetings, pipeline creation, and program efficiency.

Qualifications

• 5–7+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
• Proven track record of driving qualified meetings, pipeline, and revenue through digital programs.
• Experience operating across both product-led and sales-led go-to-market motions.
• Strong background in content strategy, campaign execution, lifecycle marketing, and marketing automation platforms.
• Experience working closely with sales to support opportunity creation and deal acceleration.
• Familiarity with using AI tools to improve content development, campaign execution, and productivity.
• Ability to think in terms of meetings, pipeline, and revenue while using data and experimentation to optimize performance.

Education

Unspecified

Benefits And Growth

• Base salary range of $120,000 to $150,000.
• Equity.
• Comprehensive benefits.
• Flexible PTO.
• Flexible work arrangements (remote & hybrid).
• Physical & mental health programs.
• Retirement planning support.