Marketing Manager (Consumer/Traveler) at WorldVia, Roswell, United States

The Marketing Manager position at WorldVia Travel Network involves directing consumer marketing initiatives to support independent travel advisors, with a focus on executing diverse channel strategies to elevate brand recognition, increase website visits, and secure marketing-qualified leads via the WorldVia.com platform.

Key Responsibilities

• Lead and oversee lead generation efforts using social media, email, PPC, SEO, and AEO to direct consumer interest toward independent advisors.
• Design, implement, and refine comprehensive consumer campaigns to boost awareness, traffic, and MQLs on WorldVia Travel.
• Collaborate with product, technology, and partner relations teams to synchronize messaging, promotions, and advisor exposure on the platform.
• Develop and monitor marketing performance dashboards, tracking KPIs such as channel metrics, cost per lead, conversion rates, and MQL quantities.
• Manage the consumer social media schedule, including daily content posting, audience interaction, and community engagement on major platforms.
• Enhance and refine email marketing initiatives, encompassing newsletters, nurturing sequences, and automated triggers to advance prospects to inquiries.
• Produce landing pages, website content, and SEO/AEO plans to boost organic reach and conversions.
• Experiment with and refine creatives, messages, and target audiences in paid media to maximize return on investment.
• Keep abreast of trends in travel and digital marketing, integrating innovative tools and practices to elevate campaign effectiveness.

Qualifications

• 4–7 years in digital marketing, growth marketing, or demand generation roles emphasizing consumer audiences.
• Established success in handling campaigns across social, email, PPC, SEO channels (AEO is advantageous).
• Background in creating and refining lead generation systems yielding trackable MQLs for sales, partners, or extended teams.
• Robust analytical abilities, including direct involvement in marketing analytics, A/B testing, and funnel enhancements.
• Advanced proficiency in HubSpot Marketing Hub and Adobe Creative Suite (Photoshop, InDesign, Illustrator).
• Competence with Microsoft Word, Excel, and PowerPoint.
• Practical use of Microsoft Planner for project coordination.
• Superior communication abilities to convert strategies into precise briefs and materials.
• Prior work in travel, hospitality, or lifestyle sectors is desirable but optional.

Education

Bachelor’s Degree

Benefits And Growth

• Employer-sponsored medical and dental coverage with employee contributions.
• Fully funded life insurance (1x salary) and long-term disability insurance.
• Optional vision and short-term disability insurance at employee expense.
• 401(k) retirement plan with up to 4% employer matching.
• Paid time off plus company holidays, with extra days for birthday and work anniversary.
• Exclusive travel discount program.
• Commitment to professional advancement through self-set monthly goals, managerial coaching, risk-taking encouragement, feedback opportunities, and rewards for outstanding performance.