Marketing Manager at GO Media, Raleigh, United States

Strategic and results-driven Marketing Manager sought to lead integrated omnichannel campaigns for clients in healthcare and wellness, blending brand strategy, digital performance, and customer engagement to deliver measurable growth.

Key Responsibilities

• Develop and execute omnichannel marketing strategies spanning paid media, social, email, SEO, video, web, SMS, and experiential channels
• Align campaigns with business goals, product launches, and promotional calendars while optimizing customer journeys and conversions
• Oversee campaign execution and performance on Meta, Google, YouTube, email platforms, SEO, and other digital channels
• Collaborate with creative and media teams to produce high-performing content and messaging strategies
• Analyze campaign metrics, ROI, and audience insights to inform ongoing optimizations and strategic recommendations
• Ensure brand consistency and support messaging differentiation across all touchpoints
• Plan and promote client events and experiential activations, coordinating paid, email, landing page, and follow-up nurture components
• Deliver monthly and quarterly performance reports focused on lead generation, engagement, and retention KPIs
• Lead cross-functional collaboration with creative, strategy, and production teams while managing timelines and deliverables

Qualifications

• 4+ years of experience in integrated marketing, digital marketing, or marketing strategy roles
• Strong grasp of omnichannel strategy and customer journey optimization
• Hands-on proficiency with paid social, Google Ads, email marketing, SEO, content marketing, and analytics tools
• Ability to interpret data and translate insights into actionable strategy
• Excellent communication, organization, and project leadership capabilities
• Experience managing multiple campaigns in a fast-paced agency setting
• Retail, healthcare, lifestyle, or consumer marketing experience is a plus
• Agency experience preferred

Education

Bachelor’s Degree

Benefits And Growth

• Competitive salary and benefits package
• Opportunity to work with leading brands in med-aesthetics, wellness, and healthcare
• High-visibility role within a small, high-performing creative team
• Professional development support including courses, conferences, and software
• Friendly, collaborative culture with cross-disciplinary exposure
• Monday–Friday, 9am–5pm in-office schedule
• Health care, dental, and vision coverage
• Paid Time Off
• Growth opportunities