Growth Marketing Manager, New Client Acquisition at BrighterHire, New York, United States

Hands-on growth marketer responsible for driving qualified new client acquisition and booked appointments for a multi-location non-toxic nail care brand across NYC studios through paid search, local SEO, and conversion optimization.

Key Responsibilities

• Own new client acquisition across studio locations via Google Ads, paid search, Meta Ads, local campaigns, and referral programs.
• Improve local SEO and Google Business Profile visibility for each studio.
• Build, test, and optimize neighborhood-specific landing pages, offers, and booking paths.
• Track and report on new client bookings, CAC, website-to-booking conversion, and channel performance by location.
• Identify high-performing neighborhoods, keywords, services, and campaigns.
• Optimize the booking funnel to increase first-time appointments.
• Partner with internal marketing on local community, events, and partnerships supporting acquisition.
• Collaborate with retention and email teams to improve first-time client follow-up and second-visit conversion.
• Use weekly data to recommend actionable changes and support location-specific growth plans for new or underperforming studios.

Qualifications

• Comfortable executing campaigns directly in Google Ads, GA4, Google Business Profile, Meta Ads, landing pages, UTM tracking, and reporting.
• Prior experience growing booked appointments or visits for local service, wellness, beauty, salon, or multi-location retail businesses.
• Strong focus on connecting marketing to revenue outcomes including new clients, CAC, conversion rate, repeat visits, and package conversion.
• Able to analyze weekly performance data, diagnose issues, and recommend practical tests without needing perfect attribution.
• Understands that each location requires tailored messaging, offers, and local strategy rather than a single campaign structure.
• Uses AI tools to accelerate keyword research, local analysis, ad testing, landing page iteration, and reporting.
• Hands-on operator comfortable with direct execution and a starting budget of ~$8,000.

Benefits And Growth

• Base salary $90,000–$95,000 plus performance bonus tied to new client growth.
• Health insurance options, PTO, wellness perks, and product/service discounts.
• Hybrid schedule: three days in NYC office or studios, two days remote.