Marketing Manager at Mountain State Oral & Facial Surgery, Hurricane, United States

The Marketing Manager leads development and execution of multi-channel marketing strategies to strengthen brand presence, drive patient acquisition, and support retention across multiple oral and maxillofacial surgery practices.

Key Responsibilities

• Manage and optimize multi-channel marketing campaigns across digital, print, social media, and traditional advertising channels.
• Analyze market trends, patient demographics, and competitor activity to shape marketing strategy.
• Oversee creation and distribution of branded content including brochures, website material, and promotional pieces.
• Develop and maintain relationships with vendors, community groups, and referral partners.
• Design and implement patient acquisition strategies including social media advertising and referral programs.
• Oversee patient retention initiatives such as loyalty programs, satisfaction surveys, and follow-up communications.
• Manage online presence including website, social media profiles, and online directories while optimizing visibility.
• Analyze digital marketing metrics to measure campaign effectiveness and refine tactics.
• Manage content creation for blogs, social media, email newsletters, and video.
• Collaborate with clinical teams to produce compliant, educational content that promotes services.
• Track and report marketing ROI and budget performance.
• Coordinate events and community outreach to increase brand visibility and educate the public.
• Regularly report KPIs and marketing metrics to senior management and use data to guide decisions.

Qualifications

• Associate’s or Bachelor’s degree in Marketing, Business Administration, Communications, or related field (or equivalent experience).
• 3–5 years marketing experience, preferably in healthcare or dental practices.
• Strong knowledge of digital marketing tools including Google Analytics, SEO, SEM, and social media advertising.
• Experience in brand management and content creation.
• Excellent communication, project management, and interpersonal skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Familiarity with HIPAA regulations and marketing compliance.
• Experience in multi-location healthcare settings preferred.
• Proficiency in marketing automation tools and CRM systems preferred.
• Willingness to travel up to 40% and maintain reliable transportation.

Education

Bachelor’s Degree

Benefits And Growth

• Competitive wages
• Low-cost medical insurance
• Zero-premium dental and vision insurance
• Employer FSA/HSA contributions
• 401(k) with company match
• Generous PTO, paid holidays, and personal time
• Seasonal bonuses and company/partner discounts
• Employer-paid basic life insurance
• Voluntary insurance benefits
• Educational assistance
• Wellness program and employee assistance program
• Weekday daytime schedule with early-out Fridays