Global Campaign and ABM Manager at Auror, Denver, United States

Strategic position overseeing global integrated marketing campaigns and account-based marketing initiatives to enhance demand generation and pipeline across retail sectors in North America, UK & Europe, and ANZ regions.

Key Responsibilities

• Develop and execute integrated, multi-channel marketing campaigns aligned to pipeline and revenue goals across regions.
• Build campaign plans utilizing paid media, ABM, content syndication, email, webinars, and events with consistent messaging and metrics.
• Create vertically-targeted campaigns for key retail segments, adapting global positioning regionally.
• Define campaign messaging with Product Marketing and manage briefs from planning to analysis.
• Handle campaign reporting, performance tracking, optimization, and KPI setting.
• Achieve campaign-sourced pipeline targets by vertical and region, including engagement and opportunity metrics.
• Streamline campaign launch cycles using repeatable global playbooks.
• Design and implement ABM programs across tiers, from programmatic to personalized campaigns.
• Utilize sales-provided account lists for targeted programs by segment, vertical, and region.
• Develop vertical-specific landing pages, messaging, and proof points.
• Leverage intent data and buying signals for prioritizing accounts and coordinating with sales.
• Execute LinkedIn ABM programs and integrate data with RevOps for rep prioritization.
• Foster campaign-to-outbound alignment with sales teams.
• Own vertical-specific campaign architecture aligning global and regional priorities.
• Collaborate with regional marketing leads to localize global campaigns.
• Create reusable campaign playbooks for regional adaptation.
• Align with sales on messaging, account priorities, and follow-up strategies.
• Partner with Content and Product Marketing for asset development and sales enablement.
• Deliver performance reporting and insights to leadership.

Qualifications

• 4–6 years in B2B marketing, demand generation, or campaign management.
• Proven experience planning and executing multi-channel campaigns with pipeline impact.
• Hands-on proficiency with marketing automation platforms like HubSpot or Marketo, and CRM systems.
• Experience managing webinar programs and repurposing content across channels.
• Knowledge of ABM platforms and intent data tools such as 6sense, Demandbase, or LinkedIn Campaign Manager.
• Familiarity with content syndication and paid demand channels.
• Strong analytical skills to measure impact and derive recommendations from data.
• Excellent project management to handle multiple programs effectively.
• Proven collaboration with sales teams and strong sales-marketing alignment.
• Global company experience managing multi-region campaigns preferred.
• SaaS or enterprise technology background strongly preferred; retail, security, or public safety experience a bonus.
• Alignment with company guiding principles.

Benefits And Growth

• Competitive salary: $123,000 - $143,000 based on experience (IC4 level).
• Annual bonus: Up to $5,000 if revenue goals are met.
• Employee share scheme for ownership in the company.
• Flexible work promoting work/life balance.
• Shorter work weeks with Friday afternoons off at full pay.
• Mental and physical health support including Wellness Days and up to $500 annually for expert sessions.
• Comprehensive health care plan covering 100% of individual medical, dental, and vision insurance.
• Family-friendly paid parental leave: 12 weeks for birth parents, 6 weeks for non-birth parents from day one.
• Opportunities for personal growth through courses, conferences, and events.
• Regular team lunches and social events during work hours.