Campaign Marketing Specialist at Kaseware, Inc., Denver, United States

The Campaign Marketing Specialist at Kaseware executes demand generation and event marketing efforts to drive qualified leads and pipeline expansion, focusing on multi-channel campaigns in a hybrid Denver-based position supporting joint brand initiatives in law enforcement and security technology.

Key Responsibilities

• Build and manage landing pages, forms, workflows, and email campaigns in HubSpot
• Execute multi-channel campaigns including email, gated content, webinars, and event-driven initiatives
• Ensure campaigns are structured, tagged, and tracked for accurate reporting
• Maintain campaign hygiene including lists, properties, workflows, and automation logic
• QA all assets prior to launch to meet brand, functionality, and data integrity standards
• Build and deploy marketing emails within HubSpot using existing templates
• Support segmentation, personalization, and A/B testing initiatives
• Monitor email performance and identify optimization opportunities
• Ensure compliance with deliverability and data privacy best practices
• Support the Event Specialist with campaign execution for webinars, virtual events, and in-person events
• Build event registration pages, confirmation emails, reminder workflows, and post-event follow-up campaigns
• Assist with lead processing, attribution, and post-event reporting
• Coordinate timelines and execution details to ensure effective demand support for events
• Work closely with the Demand Generation Manager to execute campaign plans and timelines
• Coordinate with content, design, and sales teams to support campaign delivery
• Maintain clear documentation and communication around campaign status and deliverables

Qualifications

• Bachelor’s Degree required
• 2 to 4 years of experience in a B2B marketing or demand generation role
• In-depth hands-on experience with HubSpot including email, workflows, forms, landing pages, and lists
• Working knowledge of campaign planning and execution in a B2B environment
• Experience supporting email marketing programs with a performance-driven mindset
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Comfortable working in a fast-paced, execution-focused marketing team

Education

Bachelor’s Degree

Benefits And Growth

• Salary Range: $70,000-$90,000 per year
• Excellent health, dental, and vision insurance with generous company contribution
• Flex Spending Accounts
• Unlimited paid vacation
• 12 paid company holidays
• Paid Sick Time
• Paid Parental Leave
• 401k with company matching
• EcoPass provided for Colorado-based employees