Regional Acquisition Marketing & Growth Manager at TMGM, Singapore City, Singapore

This role is responsible for leading and executing regional marketing strategies across Southeast Asia markets to drive user growth, brand awareness, and revenue performance through localized, data-driven initiatives.

Key Responsibilities

• Lead and implement regional marketing strategies across Malaysia, Indonesia, Vietnam, and Thailand to support user growth, brand visibility, and revenue
• Design and execute multi-country marketing campaigns including seasonal promotions, referral programs, and agent-focused activities tailored to regional dynamics
• Collaborate with local sales and business teams to develop marketing programs that empower sales efforts and drive revenue growth
• Ensure campaigns are market-appropriate and localized through work with local stakeholders in each country
• Act as central coordination between HQ and Southeast Asian markets for aligned messaging, resources, and execution
• Analyze campaign and growth metrics to optimize performance, improve conversion funnels, and maximize marketing ROI
• Launch test-and-learn initiatives across countries to identify scalable growth opportunities
• Align with cross-functional teams including product, design, compliance, and sales to deliver timely marketing solutions

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Proven experience in regional marketing, growth marketing, or performance marketing across Southeast Asia
• Strong understanding of market dynamics in Malaysia, Indonesia, Vietnam, and Thailand
• Experience planning and executing multi-country marketing campaigns including promotions, referral programs, and partnership initiatives
• Ability to localize marketing strategies according to different market needs and customer behaviors
• Strong stakeholder management and collaboration skills across regional teams and HQ
• Data-driven mindset with experience analyzing campaign performance, conversion funnels, and marketing ROI
• Familiarity with digital marketing channels, growth strategies, and customer acquisition initiatives
• Strong project management skills to manage multiple campaigns simultaneously
• Excellent communication and interpersonal skills for cross-functional work with sales, product, design, and compliance
• Experience in fintech, brokerage, trading, or financial services is a plus
• Chinese-speaking ability preferred
• Proactive, adaptable, and comfortable working in a fast-paced regional environment

Benefits And Growth

• Competitive salary and performance-based bonuses
• Opportunities for career growth and development within a global company
• Collaborative and inclusive work environment with exposure to cross-region operations