Digital Marketing Manager (Demand Generation & Operations) at EQL Tech, Swansea, United Kingdom

Hands-on Digital Marketing Manager role focused on owning end-to-end B2B demand generation campaigns, marketing operations, and performance analytics for a scaling enterprise SaaS company.

Key Responsibilities

• Design, launch and manage multi-channel B2B demand generation campaigns across email, paid social, organic, web and content.
• Operate internal marketing automation and CRM platforms to optimise lead routing, segmentation, nurturing and automated workflows.
• Build and maintain marketing dashboards; track, analyse and report channel performance, attribution, ROI and pipeline contribution to leadership.
• Direct external SEO and paid media agencies, setting performance metrics and optimising spend against commercial outcomes.
• Partner with sales to ensure smooth lead handoff, strong data hygiene and continuous lead-lifecycle optimisation.

Qualifications

• 5+ years B2B digital marketing, demand generation or marketing operations experience.
• Proven track record owning full campaigns measured on qualified pipeline and revenue ROI.
• Hands-on experience configuring and running in-house CRM/marketing automation systems.
• Experience directing external paid media and SEO agencies with focus on metrics and commercial accountability.
• Must be based within daily commuting distance of Swansea for hybrid working.
• Strong operational and analytical skills; not a brand/PR or agency-only background.

Benefits And Growth

• Competitive salary based on experience.
• Hybrid working model with regular Swansea office presence.
• Generous holiday allowance and company pension scheme.
• Professional growth and ownership opportunities in a scaling B2B SaaS business.