Marketing Lead at Cotswold Energy Group, Stonehouse, United Kingdom

Hands-on Marketing Lead needed to build and run the marketing function for a growing sustainable energy business. The role covers the full marketing mix with primary focus on driving residential B2C growth while supporting B2B activity.

Key Responsibilities

• Develop and execute a practical marketing plan aligned to brand awareness, lead generation and sales growth
• Lead integrated B2C and B2B campaigns with emphasis on able-to-pay residential customers interested in heat pumps, solar, batteries and other low-carbon solutions
• Plan and manage social media activity including content calendars, posting, engagement and reporting
• Create and deliver email campaigns covering segmentation, copywriting, scheduling, testing and analysis
• Support CRM activity including customer journeys, lead nurturing and data quality
• Produce content across web copy, blogs, case studies, emails, social posts and sales collateral
• Collaborate with sales and operations to translate commercial goals into campaigns
• Brief and manage external suppliers for PPC, SEO and specialist digital work
• Coordinate activity across digital, content, website, events and sales enablement
• Track and report campaign performance to improve effectiveness
• Establish marketing processes, templates and reporting as the function scales
• Monitor competitor activity and sector trends in energy and sustainability markets

Qualifications

• Proven experience in a hands-on Marketing Lead, Marketing Manager or Senior Marketing Executive role
• Experience across both B2C and B2B marketing
• Strong track record delivering social media, email and multi-channel campaigns
• Excellent content creation and copywriting skills across email, web, social and sales materials
• Experience using CRM systems for marketing, lead nurturing and customer communications
• Solid understanding of campaign performance, lead generation and marketing reporting
• Ability to work closely with sales teams to convert commercial objectives into marketing activity
• Experience managing multiple campaigns and stakeholders simultaneously
• Strong organisational skills, attention to detail and ability to operate with limited internal resource
• Willingness to work from the Stonehouse office 2-3 days per week

Education

Associate Degree

Benefits And Growth

• Salary of £40,000–£45,000 per annum
• Hybrid working pattern (2–3 days per week in Stonehouse office)
• High-ownership role contributing directly to business growth
• Opportunity to build a marketing function from the ground up
• Exposure to the full marketing mix rather than single-channel focus
• External consultancy support for specialist PPC and SEO activity
• Work in a purpose-led sustainable energy sector with long-term growth potential