Marketing Executive at Logistics UK, Royal Tunbridge Wells, United Kingdom

The Marketing Executive position entails directing marketing initiatives for a range of services and events, executing cohesive B2B campaigns to advance Logistics UK’s goals, and partnering with internal teams to transform data into actionable strategies, develop compelling materials, handle ongoing media efforts, and evaluate performance outcomes.

Key Responsibilities

• Develop and execute B2B marketing strategies to generate leads, increase revenue, and expand membership.
• Collaborate with senior executives to implement campaigns that elevate brand visibility and product recognition.
• Oversee full-cycle campaign management, including content development, execution, performance monitoring, ROI assessment, and regulatory adherence.
• Foster integrated marketing efforts by working with Digital, PR, Events, Sales, and Business Development teams to optimize multi-channel initiatives.
• Develop and polish creative content while coordinating with external vendors to meet deadlines and budgets.
• Contribute market insights to business planning and promote event participation to attract delegates.

Qualifications

• Proven expertise in B2B marketing, including planning, executing, and assessing multi-channel campaigns that yield leads, aid sales, and show measurable ROI.
• Proficiency in digital marketing tools such as PPC, display advertising, and social platforms like LinkedIn, plus experience with Google Analytics and CRM systems for performance tracking and decision-making.
• Excellent communication abilities, including writing, editing, and proofreading, combined with strong interpersonal skills to engage stakeholders at various levels.
• Innovative and proactive mindset, with strong organizational skills to handle multiple priorities, meet deadlines, and resolve issues independently.
• Business acumen regarding marketing budgets and impact, ideally with background in logistics, retail, or manufacturing, and familiarity with trade show support.
• Team-oriented approach with robust data analysis skills to produce reports, craft campaign strategies, and inform broader marketing choices.

Benefits And Growth

• 25 days of annual leave plus bank holidays and a Christmas working arrangement for additional time off.
• Health Cash Plan for all staff and Private Medical Insurance for managerial roles.
• Employee Assistance Programme and on-site Mental Health First Aiders.
• Enhanced Family Leave policy.
• Flexible and remote working options.
• Two paid volunteering or charity days annually.
• Diverse learning and development programs.
• Multiple pension plan choices.
• Employee recognition awards for exceptional performance.
• Life Assurance coverage.