Global Marketing Manager at Recurly, London, United Kingdom

Mid-senior marketer responsible for planning and delivering integrated, multi-channel demand generation and ABM campaigns across global markets with strong focus on AMER and support for EMEA to create pipeline and accelerate revenue.

Key Responsibilities

• Design, execute, and optimize multi-channel campaigns mapped to segments, personas, and buyer stages to generate leads, MQLs, and pipeline
• Apply AI tools for content creation, segmentation, performance analysis, and faster reporting while maintaining quality
• Run full-funnel ABM programs using email, paid, and outbound channels informed by intent data; collaborate with sales on account-specific plans
• Manage logistics and execution for EMEA events (trade shows, conferences, dinners, webinars) and support AMER events, integrating events into campaign strategy
• Align campaigns with sales, content, product marketing, partner marketing, CS, and RevOps teams to ensure consistent messaging and accurate lead tracking in Salesforce and Marketo
• Set and manage campaign/event budgets, vendor relationships, and timelines; forecast, track, and report performance against goals

Qualifications

• 3-5 years in B2B demand generation, campaign management, or field marketing, ideally in SaaS, FinTech, or subscription businesses; agency experience advantageous
• Proven success delivering integrated ABM campaigns and multi-channel demand programs that drive measurable pipeline
• Experience managing event logistics across regions and partnering with sales on revenue-aligned marketing plans
• Comfortable leveraging AI tools (Claude, Gemini, ChatGPT, etc.) for campaign development, analysis, and reporting
• Proficiency with marketing automation and CRM platforms (Marketo, Salesforce) plus intent platforms (6sense, Demandbase)
• Strong project management, written/verbal communication, and data-driven forecasting/reporting abilities

Benefits And Growth

• Competitive medical, dental, vision, life, disability, HSA/FSA, EAP, legal, and pet insurance
• 401(k) with company match
• 25+ days paid leave plus public holidays, tuition reimbursement, commuter benefits, monthly internet stipend
• Company events, training/development, volunteer opportunities