Demand Generation Manager at FE fundinfo, London, United Kingdom

Oversee and expand demand generation efforts in a data-centric setting, significantly impacting pipeline development in the global investment management sector. This position involves leading strategy for a multinational firm, fostering collaborations with Sales, Product, and Marketing to create impactful campaigns using advanced tools and analytics for quantifiable achievements in a hybrid work arrangement.

Key Responsibilities

• Develop and execute integrated demand generation campaigns across paid, content, email, events, and web channels to boost qualified pipeline growth
• Operate with pace and ownership, managing time efficiently, removing obstacles proactively, and communicating needs clearly
• Lead Account-Based Marketing (ABM) programs, partnering with Sales and Account Management to target and engage key accounts
• Collaborate with Business Development Representatives (BDRs) for seamless lead handovers, defined processes, and robust pipeline advancement
• Utilize Clay and intent data tools to construct, enhance, and activate prospect lists for accurate targeting in paid and outbound efforts
• Analyze campaign and funnel metrics, applying insights to refine targeting, messaging, and conversion rates

Qualifications

• At least 5 years of experience in B2B demand generation in software, technology, or financial services
• Hands-on expertise in ABM strategy and implementation, covering account selection, personalization, and measurement
• Practical knowledge of Clay or comparable data enrichment tools for creating and activating targeted prospect lists
• Strong proficiency in AI, including experience with tools like Claude to enhance marketing processes, output quality, and efficiency
• Robust data-oriented approach, capable of evaluating funnel performance and fostering ongoing enhancements

Benefits And Growth

• 25 days of annual leave, plus option to purchase 5 additional days
• Enhanced paternity, maternity, and shared parental leave
• Pension scheme for future security
• Sponsored learning and development opportunities, including formal qualifications
• Private medical insurance
• Discounted gym memberships
• Bike to Work scheme
• Eye care and flu jab services