Digital Marketing Executive at Universal Business Team, Havant, United Kingdom

A hands-on position in a expanding healthcare firm, emphasizing B2B lead generation via targeted multi-channel campaigns to drive sales and support patient care initiatives.

Key Responsibilities

• Plan, execute, and optimize multi-channel B2B marketing campaigns centered on generating high-quality leads.
• Manage the marketing campaign calendar in alignment with sales objectives.
• Develop and refine workflows, lead nurturing sequences, and automation using HubSpot.
• Create sector-specific content for email, social media, blogs, and newsletters.
• Oversee and expand social media channels, providing monthly reports on performance and engagement.
• Enhance website content, user experience, conversion rates, and SEO with external collaborators.
• Assist in organizing webinars, virtual events, and trade shows, including related pre- and post-event promotions.
• Monitor campaign results via HubSpot, GA4, and custom dashboards to illustrate impact on sales pipeline and revenue.

Qualifications

• Demonstrated background in B2B digital marketing or demand generation.
• Proficiency in HubSpot for Marketing and Sales Hub, including campaigns, CRM, automation, and reporting.
• Business-oriented approach with insight into marketing’s role in sales conversions.
• Ability to design campaigns tailored to specific audiences, avoiding broad-market tactics.
• Strong organizational skills, attention to detail, and ease in collaborating with sales teams.
• Healthcare sector knowledge is advantageous but not required; attitude and methodology are key.

Benefits And Growth

• Salary range of £30,000–£35,000 plus performance-based bonus.
• 23 days of holiday plus statutory entitlements.
• Free breakfast and lunch provided on-site.
• Opportunities for professional development in a rapidly scaling organization.
• Autonomy in managing campaigns, tools, and outcomes.
• Supportive, team-oriented environment with excellent work-life balance.
• Free parking and a well-equipped kitchen facility.