Marketing Manager - AI Avatars & Enterprise Growth at UNITH, Barcelona, Spain

Mid-Senior Marketing Manager responsible for defining category positioning, driving thought leadership, and executing integrated marketing programs that support enterprise revenue growth for an AI avatar platform.

Key Responsibilities

• Define and refine market positioning and narratives that differentiate Unith in the AI avatar and conversational AI space.
• Build educational content and thought leadership programs across LinkedIn, media, conferences, podcasts, webinars, and events.
• Own content strategy covering website, social media, customer stories, newsletters, and PR, ensuring brand consistency.
• Lead go-to-market activities for new product capabilities, translating complex AI into clear business value propositions.
• Design demand-generation campaigns that generate pipeline and support enterprise sales cycles.
• Manage marketing reporting, funnel performance, and HubSpot automation workflows to align activities with revenue goals.

Qualifications

• 5+ years B2B marketing experience in B2B SaaS, enterprise technology, AI, or consulting.
• Proven track record executing marketing programs that support revenue growth and complex enterprise sales cycles.
• Excellent storytelling and communication skills with the ability to simplify complex technologies.
• Hands-on experience with HubSpot CRM, marketing automation, analytics, and campaign performance tools.
• Professional fluency in English and Spanish; additional language highly valued.
• Based in Barcelona with ability to work onsite at least 3 days per week.
• Strong project management skills and willingness to operate in a fast-paced environment.

Benefits And Growth

• Shape one of the fastest-growing categories in enterprise AI while working directly with leadership.
• Hybrid work model with central Barcelona office.
• Lunch compensation on office days, private health insurance, flexible compensation benefits, and ClassPass discount.