Divisional Marketing Manager (m/w/d) Insurance at SAP Fioneer, Munich, Germany

Drive global go-to-market strategy and execution for the insurance portfolio, partnering with Sales to generate demand and revenue through targeted campaigns and enablement.

Key Responsibilities

• Develop and manage global GtM plans covering product launches, messaging, competitive positioning and cross-functional coordination
• Produce clear solution positioning and supporting assets including playbooks, presentations, webpages, brochures, videos and one-pagers
• Run sales enablement sessions, refine collateral based on feedback and track usage data
• Plan and execute full-funnel campaigns in German and English across webinars, paid social, email, search, PR and ABM
• Organize and deliver divisional presence at events, conferences and roundtables in coordination with central events teams

Qualifications

• Minimum 5 years B2B marketing or sales experience in financial services, ideally insurance
• Demonstrated success marketing to senior insurance decision-makers and performing sales enablement
• C2-level fluency in German and English for creating and reviewing customer-facing content
• Strong project-management discipline and ability to handle multiple initiatives simultaneously
• Collaborative, proactive communicator with creative problem-solving skills

Education

Bachelor’s Degree

Benefits And Growth

• Integration into a dynamic, international marketing team blending corporate, agency and startup backgrounds
• High creative freedom to shape marketing strategy and organizational development
• Opportunity to work with leading minds on ambitious AI-powered projects in financial services
• Startup agility combined with established market presence and extensive customer network
• Flexible work environment encouraging innovation and out-of-the-box thinking
• Competitive compensation and merit-based career progression