Digital Marketing and Sales Executive, B2B SaaS at Digitals AI Inc, Toronto, Canada

Mid-senior B2B SaaS role focused on building and executing integrated digital campaigns that generate qualified leads, nurture prospects through the funnel, and drive revenue by aligning marketing and sales efforts.

Key Responsibilities

• Design and run multi-channel demand-generation strategies including SEO/SEM, paid ads on Google, LinkedIn and Meta, email nurture, content marketing, social media and webinars
• Develop lead-gen programs, nurture sequences and conversion-funnel optimizations via CRO and A/B testing
• Partner with sales on account-based marketing, define MQL/SQL handoff criteria and support pipeline creation through content and paid outreach
• Produce and manage blogs, white papers, case studies, infographics and video; execute SEO and on-page improvements
• Administer marketing-automation and CRM platforms (HubSpot, Marketo, Pardot, Salesforce) to build workflows, lead scoring and reporting integrations
• Track KPIs (CPL, CAC, conversion rates, LTV), analyze performance and present insights to leadership
• Manage marketing budgets, negotiate with vendors and agencies, and ensure cost-efficient results
• Coordinate cross-functional teams (product, design, CSM) and oversee freelancers or external partners

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field
• 4–10 years of digital-marketing experience, ideally within B2B SaaS or technology
• Hands-on proficiency with SEO, SEM, Google Ads, LinkedIn Ads, Meta Ads and email nurture campaigns
• Expertise with marketing-automation tools (HubSpot, Marketo, Pardot) and CRM systems (Salesforce)
• Strong analytical capability with Google Analytics, GA4, Looker Studio or similar platforms
• Excellent written and verbal communication, project-management and cross-team collaboration skills
• Preferred: direct SaaS, B2B or enterprise experience; ABM familiarity; conversion-optimization expertise; content-creation proficiency with Canva, Adobe or video tools; prior team-lead or mentoring experience

Benefits And Growth

• Competitive base salary plus performance-based incentives
• Health, wellness and leave benefits (where local regulations apply)
• Professional-development allowance for courses and conferences
• Flexible remote or hybrid work arrangement where feasible